Ford’s test drive roadshow in Cebu

Ford Philippines is bringing its test drive roadshow to Cebu in a bid to reach more customers in the ‘Queen City of the South’, allowing them to experience a Ford vehicle and avail of exclusive offers and discounts upon purchase.

The Ford Island Conquest is Ford Philippines’ ultimate test drive experience that allows customers to test drive the Everest mid-size SUV, EcoSport compact SUV, and the segment-defining Ranger pickup. Car enthusiasts and interested buyers can enjoy the test drive arena that features an outdoor course with a water-wading drive-thru to highlight key features and capabilities of the Everest and Ranger.

“Cebu is a big car market in the Visayas region so we are very excited to bring our Ford Island Conquest after a series of successful rollouts in Luzon and Metro Manila. We look forward to seeing our customers in Cebu experience our vehicles and avail of exclusive offers and privileges, which includes a chance to avail of a P100,000 cash discount for customers purchasing their vehicles at the event,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines.

The Ford Island Conquest will be at the SM City Cebu North Parking Covered Area on September 22-24, from 10 a.m. to 10 p.m.

A mock-up Ford showroom will be set up at the Ford Island Conquest to allow opportunities for customers to learn more about Ford’s sales and after-sales services and special ownership packages. Freebies await those who will register and participate in the activities, while customers purchasing Ford vehicles can avail of cash discounts and financing deals at the 3-day event.