Japanese fashion brand opens outlet in Cebu
More than a year after it first opened in the Philippines, Japanese fast fashion brand Miniso is finally in Cebu with the opening of its 36th branch in the country.
The company, which penetrated the Philippine market June of last year through a partnership with the SM Group, plans to open at least 500 stores in the next five years.
The first Cebu branch located in SM City is among the 10 branches initially planned for Metro Cebu, said Michael Hong, president of Mini Depato Corporation, the Philippine master-franchisee for Miniso International.
Hong added that the 100-million strong consumer base of the Philippines was what attracted the Japanese specialty brand to invest massively in the Philippines stressing that “it’s not so much on the purchasing power” because their affordable products will sell for “as long as there are people.”
The brand carries a wide array of specialty products with minimum of 10 categories from health and beauty, gift items, digital accessories, and cosmetics, among others.
Established three years ago in Tokyo, Japan, Miniso now has a total of 2,100 stores in 50 countries across six continents including the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia UEA, Turkey, South Africa, Korea, Malaysia, Thailand and the Philippines.
Over 80 percent of the brand's product designs originated from Japan, Korea, Singapore, Malaysia, China and other countries.