Gen. 2: Work for Values
The new generation, referred to as Gen. 2, has their own new ‘work’ philosophy – striving for a higher purpose than aiming for material success.
To pay homage to Gen. 2’s “Work for Values” orientation, the G2000 brand has teamed up with inspiring influencers: new wave filmmaker Derek Tsang; the fastest person to travel every sovereign nation Cassie De Pecol; and British musician Rafferty Law, son of Jude Law, making his debut in Asia.
This season sees the launch of G2000’s newest product innovation fit for Gen. 2.
Packable Light
The entire series is made of lightweight, water repellent fabric and storage-available design, which can be conveniently folded into small compartments. With this design, travel is made light and easy.
Non-Iron Shirt
The importance of having a good suit will never outweigh having an equally worthy shirt. The nonironing cotton shirt, manufactured with advanced garment dipping technique along with single-sew, creates the effect of anti-crepe and brings a sense of leisure fashion while serving the purpose of a superior function shirt.
Multi-Way Blouse
Multifunctional and wardrobe friendly, the multiway blouse is a single top that can be transformed into three different styles. From work to night-out, the multi-way blouse can turn every outfit around.