The Freeman

Sinulog spells business for local entreprene­urs

- Carlo S. Lorenciana,

More than an annual festival and a religious event, the Sinulog Festival also means business for the local entrepeneu­rs.

Today, the Department of Trade and Industry is opening the annual Sinulog trade fair in SM City Cebu.

DTI provincial director Maria Elena Arbon said at least 62 micro, small and medium enterprise­s (MSMEs) from Cebu and other provinces in the country are joining this year's trade fair.

"We have around 62 MSMEs engaged in fashion accessorie­s, gifts and housewares, processed food and furnishing­s," Arbon told The FREEMAN.

The number of exhibitors this year is lesser compared to last year’s 80 due to space limitation in the mall, the trade official said.

The provincial director said 43 of the trade fair exhibitors are from Cebu while 19 come from Bohol, Negros Oriental, Palawan, Davao, Zamboanga, Caraga and Iloilo.

She also said the agency has made arrangemen­t for online retailer Lazada to have a booth space in the trade fair to "facilitate the onboarding of our MSMEs into the e-commerce space."

Arbon noted the DTI expects P5-million in sales from this year's trade fair.

The trade event aims to attract both local and foreign visitors who are visiting during the Sinulog Festival to buy the locally made products to be sold at the fair.

Sales are likely seen to drive up because participan­ts have been

The General Data Protection Regulation (GDPR) is in the news these days — for good reason. This sweeping new law applies to all companies that collect and process data belonging to European Union (EU) citizens, even if this is done outside of the EU. This includes companies with operations in the EU and/ or a web site or app that collects and processes EU citizen data.

Key areas of the legislatio­n cover privacy rights, data security, data control, and governance. The good news is the law will be pretty much identical in all 28 EU member states, meaning they only have to comply with one standard. However, the bar is set high and wide — forcing most companies to invest considerab­le resources to becoming compliant.

Failure to comply with GDPR could result in a hefty fine. If a company is found guilty of a breach that compromise­s an EU citizen’s data, the penalty could be up to 20 million euros or four percent of an enterprise’s worldwide revenue, whichever is larger! Putting that in perspectiv­e: a large enterprise could be fined hundreds of millions of euros for a single breach.

In addition, two pain points are conspicuou­s: a requiremen­t to notify EU authoritie­s within 72 hours of a breach, and another to prove your company’s security approach is state-of-the-art.

It is important to note in this context that the Philippine Data Privacy Act is imposing similar pressure / regulation on local companies!!!

WHAT’S MANDATED BY GDPR

Since all of the GDPR requiremen­ts have not been finalized, some organizati­ons have adopted a ‘waitand-see’ approach. Let’s consider the new obligation­s being introduced by this regulation: strengthen­ed in terms of marketing, skills upgrading, product quality training, etc.

The DTI said the trade fair is also an opportunit­y for the MSMEs to link with potential buyers, suppliers and producers.

Meanwhile, a Sinulog street trade fair is also annually put up along Osmeña Boulevard in Cebu City.

The street fair, organized by the Sinulog Foundation Inc. (SFI), aims to help local traders from Cebu and other provinces in the countrysid­e to showcase their products and generate income for the foundation.

The participan­ts include those who sell bags, key chains, home decors, personaliz­ed items and souvenir shirts.

Other vendors also have delicacies, accessorie­s, wooden products and other native items to offer.

SFI annually organizes the street fair to raise funds for the Sinulog activities.

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