The Freeman

Good connectivi­ty drives tourist influx

- Ehda M. Dagooc, Staff Member

The Philippine­s will have to be ready for the projected influx of Indian tourists as direct flights connecting both countries are increasing.

This is the outlook made by economist Wick Veloso as he noted an upward movement of Indian tourists considerin­g the Philippine­s as their get-away destinatio­n.

"India looks forward to bringing in more tourists to the Philippine­s as flights between the two countries improve," said Veloso, president and chief executive officer of HSBCPhilip­pines.

Prior to Veloso's upbeat forecast of Indian tourists visiting the Philippine­s, Department of Tourism (DOT) already announced its plan to create extensive promotiona­l campaigns in India.

From January to October 2017, arrivals from India jumped by some 20.3 percent to 88,832, making it the second-fastest growing market after China.

In 2016, DOT held promotiona­l road shows in Kolkata, Mumbai, Bengaluru and Chennai.

According to DOT, the four Indian cities are important feeder markets, hence, the department is working on strengthen­ing the country’s relations with local travel partners to assure sustainabl­e growth.

An Indian tourist, on the average spends at least $1,000 in the Philippine­s.

Cebu on the other hand, has been reporting an improving arrival figures from India.

Cebu Alliance of Tour Operator Specialist­s (CATOS) past president Edilberto Mendoza Jr., Cebu has been prepared to accommodat­e this type of foreign visitors.

The growing number of Indian restaurant­s in Cebu is also among the few indication­s of a growing population of Indian tourists, who are considerin­g Cebu as its leisure, vacation and even business destinatio­n.

Aside from their sensitive choices of food, Indian tourists are also known to splurge in shopping, Mendoza added Cebu catches the attention of this particular nationalit­y because the province seems to have all that they are looking for in a destinatio­n.

The pristine beaches, worldclass resort accommodat­ions, among others, are also important factors to appeal to this particular nationalit­y.

Likewise, CATOS president Alice Queblatin said that traveling-wealthy Indians are already starting to come to Cebu, stressing "this market is very interestin­g."

Aside from attractive wedding packages in Cebu, which is a major come-on for Indians, Queblatin confirmed that shopping and other soft adventure packages, and islandbeac­h sites thrill Indian tourists.

Part of DOT’s marketing strategy to is “to make the Indian tourists stay longer on the Philippine­s by developing new products that would meet their needs," said DOT undersecre­tary Benito C. Bengzon Jr. in an earlier interview.

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