The Freeman

Grocery and Food Concierge Service in Cebu

- By Yasunari Ramon Suarez Taguchi

A Singapore-based on-demand concierge service is beginning to make waves in Cebu City – banding grocery shopping and food delivery services with smartdevic­e technology.

Named “Honestbee,” the service has been on soft operations mode in Cebu since the last quarter of 2017 – servicing users through a mobile applicatio­n that allows them to pick out grocery items from a curated set of grocers, then have the ordered items delivered at specified locations.

The operationa­l scope of the service is analogous with that of popular ride-hailing applicatio­ns in the sense that it works through a smartphone applicatio­n and a smartdevic­e’s active mobile internet connection to process orders and deliveries.

Like most online shopping/service suites, its payment options cover credit/debit card payments, electronic paywall service options or the ever-popular cash-ondelivery setup.

The applicatio­n is backed by a fleet of trained concierges who do the actual grocery shopping for customers and a fleet of delivery personnel who are dispatched to process the deliveries.

Launched in Singapore in July 2015 and currently active in Singapore, Hong Kong, Taipei, Jakarta, Kuala Lumpur, Bangkok and Manila, the app-and-service suite’s highlights in Cebu currently covers grocery shopping/delivery and food deliveries through partner establishm­ents.

The firm has plans to extend its service roster with other services like parcel delivery and laundry delivery services – which are active in other areas where it operates. More informatio­n on “Honestbee” is hosted on its official online channels.

 ??  ?? Screenshot of the Honestbee app
Screenshot of the Honestbee app
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