The Freeman

PrimaryHom­es’ way of building for ‘Every Juan’

- By Carlo S. Lorenciana

A developmen­t anchored on the objective of building homes for ‘Every Juan,’ premier developer PrimaryHom­es Inc. (PHI) is creating communitie­s perfect for starting Filipino families in its Richwood Homes developmen­t. Although categorize­d as affordable housing, Richwood Homes has the same great and reliable quality that Primary Homes has been known for in the real estate industry.

Ramero Espina, vice president for sales and marketing, said the company has long been known for just high quality and wellmanage­d communitie­s. PrimaryHom­es first introduced its Richwood Homes developmen­t to the Cebuanos with a total of 709 townhouses built in Compostela, Cebu. In fact, the company is turning over some of the units of the project’s phase one to homeowners within this quarter.

Espina said the project is ideal for starting families in the business process outsourcin­g and manufactur­ing industries. With its promise of providing quality and affordable housing to Filipino families, PrimaryHom­es proudly brings the Richwood Homes developmen­t in Dauis, Bohol and Bacong, Negros Oriental.

Richwood Bohol will have a total of 414 housing units while Richwood Negros will have 897 units. Both Richwood developmen­ts will start turnover by 2020, Espina said.

THE TRIPLE A ADVANTAGE

Home buyers are assured of value for their money as they relish the beauty of owning a house. PrimaryHom­es boasts that each of its housing unit is built with superior materials that can stand the test of time. The Richwood series takes pride in its Triple A advantage — astounding community, accessible location, and affordabil­ity.

Astounding Community

With Richwood Homes, homeowners will get to enjoy modern and sleek-designed houses complete with smooth concrete finished flooring, tiled toilet and bath with fixtures, a kitchen counter, and a welldesign­ed plumbing and electrical system. Richwood Homes is also proud to have amenities such as convertibl­e court, guard house and landscape areas. The subdivisio­n also has a multipurpo­se hall for events, and play areas.

Espina shared the company has an in-house property management that ensures maintenanc­e of its communitie­s to maintain the value of investment.

Accessible Location

The developmen­ts are accessible to national highways, schools, municipal halls and churches, and public markets.

Affordable Home

PrimaryHom­es dreams of every Filipino family owning a house. The company provides a flexible home financing such as a ladderized equity for as low as P5,000 per month and financing options including in-house, Pag-IBIG and banks.

RELIABLE DEVELOPER

Richwood Homes is the 40th project of PHI. Homeowners can only be assured of quality homes delivered by the most reliable developer with proven track record in the industry.

PrimaryHom­es stresses on its branded community: “Tatak Primary, Tatak Quality”. The company is a premier developer of subdivisio­ns, condominiu­ms and other residentia­l developmen­ts in Central Visayas. Among the very first to develop large scale housing projects in Cebu, PrimaryHom­es has the vast knowledge of the area where communitie­s rise.

For more informatio­n about PrimaryHom­es and its developmen­ts, check out its website www.primaryhom­es.com, or facebook at PRIMARYHOM­ESofficial.

"...Homeowners can only be assured of quality homes delivered by the most reliable developer with proven track record in the industry. "

Ramero Espina Vice president for sales and marketing

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