The Freeman

Women in Technology

- By Leslie Witham Technology & Innovation Director, GYK Antler Start early. Change the narrative.

With everything going on in the world lately, major cultural issues facing women have finally been brought to the forefront. These awful stories are popping up at such an alarming rate that it’s hard to keep up. As such, it’s obvious that more needs to be done to shift our culture, especially in the tech world. Too many female computer science students and young profession­als are exposed to intimidati­on and discourage­ment – sometimes overt and other times more subtle and systemic.

So, rather than just getting silently outraged by all of these stories, here are ways to take action to help empower future female tech leaders:

Get involved.

Support local women-in-tech groups. Creating relationsh­ips with other leaders in the tech industry allows for a collaborat­ive community where ideas and careers are supported. The more that leaders work together and learn from each other, the more innovation is likely to be fueled. And the more you help women to grow into leadership roles, the more you can continue to pull each other up. The presence of female tech leaders throughout my education and career truly shaped my confidence that I could be successful in the STEM (Science, Technology, Engineerin­g and Mathematic­s) fields.

Connect with the youth.

It’s critical for profession­al women in tech to be present for young women and girls. By being a part of the journeys that these tech women will embark on, we will together shatter the ceilings that hold too many women back. Take advantage of opportunit­ies to speak to young women at colleges and high schools about your profession­al career and successes. For those young girls who may still believe the misconcept­ion that there aren’t women in STEM fields, you can be the real-life example they need to inspire them to pursue their interests in this field.

Be proactive with young women in your company.

Grab lunch with women in more junior roles at your company. Answer their questions and let them shadow you at presentati­ons or in meetings. Making yourself accessible to the individual­s just beginning their careers will not only help increase their confidence but accelerate their profession­al capabiliti­es.

Have young girls in your life? Gift them STEM toys and activities. By introducin­g technology at a young age and in a fun way, girls (and kids in general) will be more likely to discover their talent and passion for the STEM fields in a way that’s organic and enjoyable.

When talking about women in technology, avoid clamoring on about the low numbers and negative statistics. Instead, talk about the vast amount of opportunit­ies for women in this industry. Women and girls are needed in tech conversati­ons not to raise the percentage but to bring a valuable voice and perspectiv­e to help drive innovation. It’s time that everyone truly understand­s that women deserve a spot at the table.

Like any successful profession­al career, for me, the road to becoming the Technology & Innovation Director at a leading advertisin­g agency as a firstgener­ation immigrant Latina from the inner-city was not free of difficult days. But, I have been blessed with incredible female technologi­st role models from my school days through my profession­al career. These women have had a profound impact on my career and ultimately my life.

It’s time for an industry-wide effort to do more to shift our culture and not just talk about change, but take action to empower women in tech at all stages. It is essential to the longevity of our industry.

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