CHAMBER BEAT

Organized by the Cebu Chamber of Commerce and Industry (CCCI), this year’s Cebu Business Month (CBM) 2018 gets even better with the exhilarating racing event dubbed as “Lumba’g Laag sa Sugbo” that aims to promote Cebu’s hidden attractions in Southern Cebu.

CBM 2018’s Lumba'g Laag sa Sugbo holds another year In partnership with the Cebu Provincial Government, Department of Tourism, and the Habagat Outdoor Equipment, this race seeks to promote experiential tourism highlighting unexplored countryside destinations in the province.

“Lumba’g Laag is the race to Cebu’s hidden and unexpected countryside attractions. We encourage corporate employees, local government unit representatives, members of the academe, athletic enthusiasts, tourism stakeholders, and ‘mga laagan’ to join this year’s race,” said Lumba’g Laag sa Sugbo Chairman Edilberto Mendoza, Jr.

Lumba’g Laag sa Sugbo event was triggered by the success of the “Suroy-Suroy Sugbo”. The Suroy-Suroy

Sugbo was conceptualized by CCCI in 2005 during the Presidency of Francis Monera and institutionalized by Cebu Province as approved by the Sangguniang Panlalawigan on September 24, 2012. Both events are CCCI’s support to the Cebu Provincial Government in promoting local tourism in the countryside and in developing a culture of tourism in the entire province.

Co-Chair Aaron Jeremy Que shared that the event is inspired by the Cebu Provincial Government’s tourism event called “Suroy-Suroy Sugbo”.

The Lumba’g Laag sa Sugbo will take place on June 10-12, 2018 and will start from Cebu City then ends in South Cebu.

Interested participants must form a team composed of four members with at least one of the opposite gender and one or two designated licensed drivers. Participating teams are guaranteed a thrilling competition that will bring them around 22 towns in the South and Midwest of Cebu where they will vie themselves against other teams.

Big cash prizes are at stake: P50,000 for first place, P30,000 for second place, and P20,000 for the third place.

Registration fee is P20,000, which already covers one team of four members, two-night accommodation, meal provisions of breakfast and dinner on the first and second day of the race, event jersey and race materials.

Registration is still ongoing.

Interested participants may register at www.cebubusinessmonth. com. They can also personally register at the CCCI office at the Cebu Chamber Centre corner Commerce and Industry Streets in North Reclamation Area, or at any Habagat outlet.

For more information, visit www.facebook.com/ cebubusinessmonth or call the CCCI Office at 232-1421 to 24. All event updates of CBM 2018, including Lumba’g Laag sa Sugbo, can be accessed through the CBM2018 app on Android.