The Freeman

Epson empowers retail w/ innovative solutions

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Epson showcases its innovative retail solutions at the 4th Retail Technology and Innovation Summit Asia held recently at the City of Dream Manila in Parañaque City.

Organized by Escom Events, the event gathered stakeholde­rs, decision makers, thought leaders, and disruptors from the hospitalit­y industry to share their expertise and valuable experience­s in utilizing the latest trends and innovation­s to stay competitiv­e in the ever-changing digital economy.

According to Maria Lourdes Yaptinchay, director of Sector Planning Bureau of Department of Trade and Industry and one of the speakers during the event, the country’s retail sector sets to be more dynamic and is poised for further growth in the coming years. This developmen­t is driven by several factors, such as the increased consumer spending due to the decrease in unemployme­nt rate, the growth of demand due to the onset of organized retail, and the proliferat­ion of omnichanne­l business approach.

The challenge now, however, is for retailers to address the demands of the country’s young consumers. To serve the needs of this market, Mr. Eduardo Bonoan, Director of Marketing Division, Epson Philippine­s, said that retailers should bring more convenienc­e and better experience to their customers.

“In today’s digital shift, businesses are urged to create more meaningful engagement­s with their customers. Whether it’s online or in physical establishm­ents, it always boils down to how the experience is conveyed to the customers,” added Bonoan. “Moreover, Epson aspires to help these businesses achieve their goals with the latest innovation­s and solutions.”

As one of this year’s event sponsors, Epson showcased its advanced solutions that can help businesses innovate and create customer experience­s that lead to better business outcomes. It can also support better customer engagement, increased sales, and more efficient cost management.

Among the range of products showcased during the event are Epson’s POS receipt printers, label printers and projectors. The attendees were also shown how they can utilize a virtual approach to dealing with their business operations. From tablet-enabled receipt printers to advanced all-in-one systems, Epson provides an ideal mobile POS solution using cloud platforms.

“Epson’s solutions are dedicated to produce desired customer outcomes, delivered through our unique technologi­es and industry-leading products. More than this, our obsession with details and precision allow us to foster and innovate technologi­es on par with the performanc­e and reliabilit­y that today’s various industry segments need,” said Bonoan.

 ??  ?? Epson representa­tives explain to booth visitors how their advanced solutions can help businesses innovate and create customer experience­s at the 4th Retail Technology and Innovation Summit Asia held at the City of Dream Manila in Parañaque City.
Epson representa­tives explain to booth visitors how their advanced solutions can help businesses innovate and create customer experience­s at the 4th Retail Technology and Innovation Summit Asia held at the City of Dream Manila in Parañaque City.

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