The Freeman

MSMEs told to go digital

- Ehda M. Dagooc

The Department of Trade and Industry (DTI-7) urges Micro-Small and Medium Enterprise­s (MSMEs) to invest and employ tech-augmented operations.

“We need to play catch up,” said DTI-7 assistant regional director Nanette Arbon explaining further that companies especially the “brick and mortar” type are now on the brink of transition—migrating to digital way of doing business, from traditiona­l.

She said businesses may be alive now, but if they will not employ a full digital system in their respective companies, they may suffer in in the future, or worse cannot face the sharper competitio­n ahead. According to Arbon, DTI will not only promote t he developmen­t of digital adaption among MSMEs in Cebu, but also in the entire region.

“Local businesses need t o be competitiv­e, they need help. They need to understand more,” Arbon said during the official launching of Bai City Conference slated on August 23 to 25 at the Skyhall B of SM Seaside City Cebu.

Bai City Con focuses on the digital industry. It will showcase a roster of speakers who are experts in their fields of industry.

Bai City Conference is organized by a local digital transforma­tion agency, Republiq Group of Companies ( TGC). It is the same team behind Facebook’s new media channel, BAI TV.—

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