Image overhaul for nuclear plant
FUKUSHIMA DAIICHI NUCLEAR POWER PLANT, Japan — Call it an extreme makeover: In Japan's Fukushima, officials are attempting what might seem impossible, an image overhaul at the site of the worst nuclear meltdown in decades.
At the Fukushima Daiichi nuclear plant, there's a flashy new administrative building, debris has been moved and covered, and officials tout the "light" radioactive security measures now possible.
"You see people moving around on foot, just in their uniforms. Before that was banned," an official from the plant's operator TEPCO says.
"These cherry blossoms bloom in the spring," he adds, gesturing to nearby foliage.
If it sounds like a hard sell, that might be because the task of rehabilitating the plant's reputation is justifiably Herculean.
In 2011, a massive earthquake triggered a devastating tsunami that killed thousands and prompted the meltdown of several reactors.
It was the worst nuclear disaster since Chernobyl, and has had devastating psychological and financial effects on the region.
But TEPCO officials have been gradually trying to rebrand the plant, bringing in school groups, diplomats and other visitors, and touting a plan to attract 20,000 people a year by 2020, when Tokyo hosts the Summer Olympics.