The Freeman

DTI, Design Center form pool of designers for CV

- Ehda M. Dagooc Staff Member

The Department of Trade and Industry (DTI-7) in partnershi­p with Design Center of the Philippine­s, has identified 21 designers in the region to vanguard the design edge of Central Visayas.

Of the 21 designers selected all over the region, 13 of whom are based in Cebu, said DTI-7 regional director Asteria Caberte.

These designers who will undergo intensive and rigorous training from global design experts commission­ed by Design Center of the Philippine­s will be made available for companies, especially exporters whose companies need to constantly edge up their design capabiliti­es.

According to Caberte, DTI is allocating about half a million for this particular program to safeguard Cebu and the rest of the region’s niche in design.

Cebu and the rest of the region is primarily capitalizi­ng its design advantage in fighting the fierce competitio­n in the world market.

“This is just the beginning and a small part of the bigger plan,” Caberte said explaining further that DTI in partnershi­p with several institutio­ns will be introducin­g programs that will support the design capability of the region.

Over the years, Caberte said in the agency’s interactio­n with micro, small and medium entreprene­urs, the need for good creative people, particular­ly in design capabiliti­es has been the top need.

This pool of designers, however can be tapped by companies, Caberte said.

Furniture makers, fashion accessorie­s exporters, gifts and houseware or home furnishing manufactur­ers can avail of this pool of designers to advance their competitiv­e edge in design.

Caberte added that Cebu’s and the rest of the region’s sustaining edge why exporters are thriving amid intense competitio­n is “because of our niche in design.”

“We continue to build up our design capabiliti­es,” Caberte vowed.

 ?? FILE PHOTO ?? DTI-7 regional director Asteria Caberte said DTI is allocating about half a million for this particular designers’ program to safeguard Cebu and the rest of the region’s niche in design.
FILE PHOTO DTI-7 regional director Asteria Caberte said DTI is allocating about half a million for this particular designers’ program to safeguard Cebu and the rest of the region’s niche in design.

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