Cebu-based cosmetics firm boosts distribution network
Cebu-based Prisca Beauty and Cosmetics announced its aggressive nationwide distribution network rollout.
In a recent press conference, Prisca Beauty and Cosmetics chief executive officer (CEO) Nina Mabatid said that because of the encouraging performance of its newly introduced beauty and cosmetics brand, the company decided to roll out distribution networks in major locations in the country.
The company, which adapted the direct selling marketing concept is also boosting the growth of its members and distributors or stockists.
Prisca is one of the new entrants of the highly competitive skin care and cosmetics market in the Philippines.
One of its moves in boosting its membership and distribution network is to temporarily eliminate the usual registration fee, with attractive discount packages for members, said
Cherry Pearl P. Silvero, Prisca Beauty and Cosmetics general manager.
This early, Prisca has over 100 active members.
Prisca Beauty and Cosmetics targets to tap the budget-conscious women who wants to have access to effective beauty and skin care products that are at par with the expensive brands available in the market today.
“Prisca Beauty and Cosmetics is still on soft launch and this is the best time for those who wants to start a business in the beauty industry to invest as distributors or stockist. I’m very confident of my product because it underwent several stages of development and I really checked the ingredients. It is safe and effective to use,” said Mabatid.
A stockist can start with an investment of P100,000 and enjoy 30% discount, P300,000 with 35% discount and P500,000 with 40% discount.
The stockists can then sell these products in their preferred areas.
Mabatid said the company looking at partnering only five stockists or volume distributors in every area.
As an avid skin care and cosmetic consumer, Mabatid assured that Prisca’s products are free of harmful ingredients, but every product line is carefully formulated to provide gentle, yet effective results, with proper permits and approval from Food and Drug Administration (FDA) Philippines. — that were operating in the port area had to shell out more money for overtime pays and night premiums as some warehouse personnel/bank tellers had to work beyond regular hours. Well thought off or not, such measure pleased some but had been financially cumbersome to manufacturers (importers and exporters) as well as retailers all over the country as most cargoes go through the Manila ports. The fact was, the day before it was lifted, the port was brimming with heaps of containers.
If some operators in Cebu will join this “truck holiday”, then, the same can also happen here. Likewise, the movement of goods (both raw materials and finished goods) will be curtailed. Thus, production activities will be disrupted and deliveries of finished products have to come to a screeching halt at some point in time. Manufacturing firms that operate 24/7 are to suffer the most. Obviously, therefore, the country’s already known low productivity shall go further down. Thus, as productivity slows down, the economy shall simply go in the same direction.
Worse, unknown to most us, any curtailment in the movement of goods (whether truck holiday or truck ban) is a big issue among potential investors, especially, to those in the manufacturing industry. These are efficiencyoriented manufacturing companies that move their raw materials and finished goods continuously twenty four hours a day. With either a truck holiday or a truck ban, these companies’ efficiency-oriented practices are impossible to implement. Thus, they are discouraged to invest. Consequently, potential taxes and job opportunities will be lost.
Summing up, these will all result into economic inactivity. Simply put, an economic sabotage.