Bb. Pilipinas 2019 candidates vie for the Poten-Cee Gandang Palaban award
Beautiful. Strong. Confident. These are the traits that Poten-Cee, the official vitamin partner of Binibining Pilipinas 2019, is looking for in its first Bb. Poten-Cee Gandang Palaban.
Pascual Laboratories, Inc. (PascualLab), makers of the adult vitamin C brand Poten-Cee, recently announced its search for the Bb. Poten-Cee Gandang Palaban through its subsidiary, Pascual Consumer Healthcare Corp (PCHC). The winner will be chosen from among this year’s Bb. Pilipinas candidates and will be awarded during the pageant’s coronation night.
PCHC Marketing Head Beth Sheba “Pepsi” Alacar announced this during the ladies’ visit to PascualLab manufacturing plant, where she expounded on what makes one a Gandang Palaban.
“PascualLab has partnered with Bb. Pilipinas to award the young lady who truly exemplifies how the Filipina of today can face her responsibilities and challenges with grit and grace, be trusted to deliver what is expected of her, and feels empowered to rise above any occasion. And, whoever wins the crown this year, we hope you bring the same spirit of Poten-Cee’s Gandang Palaban with you wherever it may take you,” said Alacar.
Gines Enriquez, head of Bb. Pilipinas Charities, Inc. (BPCI) shared, “The partnership will enable the organization to build relationships with brands such as Poten-Cee that have wellness and health in mind. Both BPCI and Poten-Cee are Pinoybased institutions that are set out to empower the modern Pinay who are beyond beauty and who exemplify health.”
During the candidates’ visit and engagement with Pascual Laboratories, the ladies showcased their Gandang Palaban. The candidates were eager to learn more about Poten-Cee Vitamin C and its dual benefit of beauty and immunity, how it is made, how to arm themselves against sickness and other challenges, and what they can achieve with a healthy lifestyle.
They toured four areas of the manufacturing plant, as well as the rest home of founders Isosceles and Leonora Pascual, which is located at the back of the Bulacan property. The 70’s- style house has been transformed into a museum, showcasing memorabilia and other items of importance for the Pascual family, and from Pascual Laboratories’ history.
Leading the tour was Director for Corporate HR, Design Services and Corporate Communications (DSCC) Mia Pascual Cenzon who was supported by PascualLab Vice President for Supply Group, Engr. Higinio Porte, Director for Supply Chain Management and Plant HRCharmaine Abueva, Director for Quality Assurance, Product Development and Plant Organizational Development Mario Soliven, and Associate Director for Manufacturing Jesse Santiago.
As a prelude to the search, the ladies joined the Gandang Palaban Selfie Contest where they were asked to pose with their complimentary PotenCee products in their most creative pose and then use the hashtag #GandangPalaban. The most creative pose and definition of Gandang Palaban with the most likes wins.