CCBPI activates booths that collect PET plastic bottles

Coca-Cola Beverages Philippines, Inc. (CCBPI)—the bottling arm of the company in the country—activated Tapon to Ipon: Basta Klaro, Panalo! Pop-up booths in Cebu and Iloilo which collected over 400 kilograms of polyethylene terephthalate (PET) plastic bott

The activation of booths is part of the drive toward helping hold waste-free festival celebrations across the country.

“Tapon to Ipon” is CCBPI’s nationwide collection program for post-consumer PET plastic bottles. It accepts bottles from any brand as long as they are clear.

The company deployed pop-up booths at the Sinulog and Dinagyang Festivals, kicking off the nation’s fiesta circuit along with a new phase of the campaign to raise awareness of the value of used clear PET plastic bottles and recycling.

“We maximize every opportunity to bring Tapon to Ipon to more communities across the Philippines. We bring our Tapon to Ipon program where we can and integrate them with our selling activities. As our consumers enjoy our refreshing beverages and celebrate with their

family and friends, we make it possible for them to return their used plastic bottles for recycling,” said Gareth McGeown, president and chief executive officer (CEO) of CCBPI.

CCBPI highlights the value of clear PET plastic bottles: Through Tapon to Ipon, consumers can drop off (tapon) their used clear PET plastic bottles of any brand and get incentives in return (ipon).

To further incentivize the public to participate at the fiesta pop-up booths, participants received Coca-Cola products for every 15 clear used PET bottles.

“The support of festival-goers, community members, and our partners are at the core of this program as we continue to strengthen a fully circular economy for our packaging and work toward our World Without Waste goal,” added McGeown.

PETValue Philippines as end-destination for collected bottles Tapon to Ipon is anchored on Coca-Cola’s global World Without Waste commitment—to collect and recycle the equivalent of every single bottle and can that the company sells by 2030.

CBPI forges partnerships with the government and private sector to collect clear PET plastic bottles across the country and divert them for recycling at PETValue Philippines.

PETValue Philippines—CCBPI’s pioneering recycling bottle-to-bottle recycling facility—is now 100 percent operational in General Trias, Cavite. With the capacity to process approximately two billion pieces of clear plastic bottles made from PET materials.

PETValue Philippines is a joint venture between CCBPI and Indorama Ventures, a global

sustainable chemicals company. The recycling facility employs the safest and most advanced

bottle-to-bottle recycling technology that gives new life to clear PET bottles.

Through programs like Tapon to Ipon, Coca-Cola aims to establish a robust collection network for recyclable plastic bottles across the country by working closely with partners in government and the private sector.