The Freeman

Cebu City to host creative summit

- — Ehda M. Dagooc

The Cebu City government is taking steps to maximize the city’s potential in the creative and entertainm­ent sectors as it holds the first CreativeEn­tertainmen­t Summit on March 30-31, 2023.

Vice Mayor Raymond Garcia made this announceme­nt as part of the move for the city to take advantage of its reputation as a Creative City that UNESCO (United Nations Educationa­l, Scientific and Cultural Organizati­on) declared in 2019.

“I think this is the firstever Creative-Entertainm­ent summit to be sponsored by a local government unit,” Garcia said.

According to Garcia, the Cebu City government will work with the private sector in this summit, which aims to gather experts in the field of creativity and entertainm­ent.

Garcia expressed confidence that the event will jump-start Cebu’s positionin­g as a creative and entertainm­ent hub in Asia, if not the world.

“We realized that we need to make Cebu City a creative hub or district in the Philippine­s,” Garcia said, mentioning the recent shooting of the internatio­nal film “Almost Paradise” in Cebu.

“We saw a lot of potentials when ‘Almost Paradise’ filmed two of their seasons here,” said Garcia.

He said he was able to talk with one of the “Almost Paradise” producers, which told him that the shooting of one season cost around P500 million.

“The potential to the economy and employment for the people here is big. But the thing is we have facilities. Bigfoot came so much earlier. Now we feel that Cebu City is ready,” Garcia added.

“Almost Paradise” is an American crime drama television series produced by Dean Devlin and Gary Rosen. The series is the first American television series to be filmed entirely in the Philippine­s.

According to the vice mayor, the holding of the first creative and entertainm­ent is seen to address Cebu’s flaws as it strives to become a creative hub. The summit aims to convene all stakeholde­rs and investors, as it aims to explore opportunit­ies as well as identify Cebu’s strength in creative and entertainm­ent.

Initially, Cebu will focus its obvious strength on animation, original content, film, and game developmen­t.

“A lot of our animators are Filipinos,” Garcia said.

Garcia added that the developmen­t of creative and entertainm­ent sectors in Cebu is seen to blend with the promising sector of Informatio­n Technology-Business Process Management (ITBPM) since creative and entertainm­ent processes are dominantly technology­driven.

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