The Freeman

BPO firm to employ 2,400 more for Cebu operations

- Ehda M. Dagooc

Business Process Outsourcin­g (BPO) company Foundever announced to hire at least 2,400 more people for the first half of 2023, to add to the 7,000 manpower working in its three sites in Cebu.

Formerly known as Sykes Enterprise­s, Inc., the global leader in the customer experience (CX) industry launched the official unveiling of its rebranding to Foundever in Cebu at its newest hub located at Robinsons Cybergate Galleria Cebu.

The Cybergate hub is its third location in Cebu and the first Foundever™ hub in the Philippine­s after the global rebrand.

Sykes is the first call center company to open in Cebu in 2003.

“This opening further reinforces its continuous entreprene­urial journey of growth and transforma­tion, first with the acquisitio­n of Sitel in 2015 by Groupe Acticall and most recently with the acquisitio­n of Sykes Enterprise­s, Inc. in 2021,” said General Manager for Foundever™ in Manila and Cebu, John Sneed in a press briefing.

The hiring of 2,400 more people in just the first semester of 2023 will bring the total headcount of Foundever Cebu operations close to 10,000 people.

According to Foundever director for talent acquisitio­n Mae Blanco, the expansion of head counts in its Cebu operations is to support the company’s growth strategy in providing services to companies all over the world.

“With our new Founderver™ hub, we’re looking forward to further tapping into the exceptiona­l talents in the region so we can deliver even higher levels of productivi­ty and customer experience for the clients we work with across the globe,” added Sneed.

According to Ravi Iyengar, Foundever chief operations officer for Asia Pacific operations, with the recent expansion and establishm­ent of three hubs, Cebu has become one of its most important site destinatio­ns in the Philippine­s.

“We remain optimistic about the potential for even further growth, particular­ly as the country continues to rebound from the effects of the pandemic,” noted Iyengar.

Apart from its manpower expansion in Cebu, Iyengar also announced that the company

will be launching in Davao within the year.

Foundever™ has successful­ly grown from a small startup to become a global company that delivers over 9 million customer conversati­ons and insights each day to help clients navigate their digital transforma­tion journey. By combining scalabilit­y, award-winning culture, and

innovative solutions, the company can stay ahead in the CX game for the world’s leading brands.

Since acquiring SYKES in 2021, Foundever™ has establishe­d its position as one of the top customer experience providers in the world.

In the Philippine­s, this acquisitio­n created a mutual employment advantage between the two companies and saw the number of Foundever™ associates across the country grow to over 40,000.

The global rebranding to Foundever™ underscore­s the company’s relentless commitment to innovation, dynamism, and top-notch customer experience delivery. It celebrates the expertise on which the company was founded while maintainin­g the same level of innovation and agility with a strong human-centric element to its solutions.

Foundever™ is a global leader in the customer experience (CX) industry. With 170,000 associates across the globe, the team behind the best experience­s for +750 of the world’s leading and digitalfir­st brands. Its innovative CX solutions, technology, and expertise are designed to support the operationa­l needs of clients and deliver a seamless experience to customers in the moments that matter.

Supporting over nine million customer conversati­ons every day in more than 60 languages across 45 countries, Foundever™ combines global strength and scale with the agile, entreprene­urial approach of our founder-led culture, enabling companies of all sizes and industries to transform their CX.

 ?? EHDA M. DAGOOC ?? (L-R) Philippine­s and China Vice President for Human Resources Pam Donato, Foundever General Manager for Cebu & Manila John Sneed, Foundever chief operations officer for Asia Pacific operations Ravi Iyengar, and Foundever VP Global Associate Experience Dorothee Dalaine.
EHDA M. DAGOOC (L-R) Philippine­s and China Vice President for Human Resources Pam Donato, Foundever General Manager for Cebu & Manila John Sneed, Foundever chief operations officer for Asia Pacific operations Ravi Iyengar, and Foundever VP Global Associate Experience Dorothee Dalaine.

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