The Freeman

Maya Bank depositors hit 3M in 2023

- M. Dagooc — Ehda

Digital lender Maya Bank Inc., recorded three million depositors in 2023, with deposit balance reaching P25 billion, a 69 percent increase from 2022.

With its unified payments and banking services on one digital platform, Maya now stands as the number digital bank in the Philippine­s.

“We’re redefining how Filipinos interact with their money,” said Shailesh Baidwan,

Maya Group President and Maya Bank Co-Founder.

“Our all-in-one platform is a response to the real, daily financial needs we’ve seen and heard from our customers, and we’re committed to bringing them even more innovative solutions,” added Baidwan.

Its innovative approach sets Maya apart, turning everyday transactio­ns into opportunit­ies for customers to earn more through high-interest savings. This unique strategy has helped Maya capture 57 percent of the digital banking depositors, based on the latest September 2023 data from the Bangko Sentral ng Pilipinas(BSP).

Maya’s loan services have grown exponentia­lly, disbursing PHP22 billion last year from PHP3 billion in 2022. This success is due to Maya’s innovative use of customer transactio­n data to make quick and efficient lending decisions.

Maya is the Philippine­s’ only digital bank app to seamlessly offer savings, credit, e-wallet, crypto, insurance, investment, and rewards.

As of early 2024, it is the #1 top- rated consumer finance app with a 4.8 rating on the App Store and 4.5 on Google Play, beating other leading apps.

Maya’s model has garnered global acclaim, earning accolades such as Best Digital Bank in the Philippine­s at the World Digital Bank Awards, World’s Best Consumer Digital Bank Awards, and Retail Banking Awards, and recognitio­n in Forbes Magazine’s World’s Best Banks list.

“Banking shouldn’t be a chore, and that’s what we’re changing at Maya,” said Angelo Madrid, President of Maya Bank.

Customers can earn up to 14 percent interest on their savings and, for eligible users, borrow up to PHP250,000 through regular use of the Maya app.

Maya’s approach has also attracted collaborat­ions with major brands like Smart Communicat­ions and Lazada, providing customers additional benefits and rewards.

Both brands ran campaigns offering an extra one percent savings interest rate p.a. whenever users transact via Maya.

Madrid anticipate­s users to engage even more with the app as Maya has expanded its product portfolio with wealth-building services such as Maya Funds, Maya Stocks, Maya Time Deposit Plus, and Maya Crypto.

Meanwhile, Maya is also reshaping SME (Small and Medium Enterprise) banking in the Philippine­s. It is powering SMEs to accept various payment methods offline and online, using this vast data to offer lucrative savings and instant credit options.

Maya Business unveiled in 2023 the breakthrou­gh 1-2-3 Grow Bundle, enabling SMEs to get a credit line of up to P2 million within just three months of using Maya for payment acceptance.

On top of that, SMEs can accept digital payments at affordable rates and earn a 2.5 percent interest rate on their deposit accounts.

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