The Freeman

DTI honors top designers in first design Masterclas­s

- — Ehda M. Dagooc

The Department of Trade and Industry’s Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) has recognized the top designers among the 52 graduates of the very first Obra Design Masterclas­s, a design and product developmen­t mentorship initiative to uplift local talent within the furniture and creative industries.

Out of 11 awardees, majority or seven of whom, are from Cebu.

“The Obra Design Masterclas­s enriches the Philippine furniture industry by upskilling designers and crafters capable of making a significan­t impact on the global stage. Scholars with design background­s, architects, and industrial designers, among others, were guided by seasoned mentors on key concepts such as mindset developmen­t, design thinking, material selection, and assembly techniques, which were valuable in producing prototypes worth selling to the internatio­nal market,” said PTTC-GMEA Executive Director Nelly Nita Dillera.

Participan­ts of the Obra Design Masterclas­s unveiled their exceptiona­l furniture, lighting, and decor designs at the prestigiou­s 32nd Philippine Internatio­nal Furniture Show (PIFS) held from March 7 to 9, 2024, at the SMX Convention Center Manila in Pasay City.

The three-month Obra Design Masterclas­s program was simultaneo­usly conducted in Manila, Pampanga, and Cebu.

The program was aimed at addressing key industry challenges, such as the emigration of skilled profession­als, market competitiv­eness, and the rising costs of materials, through empowering local talent by seamlessly integratin­g cutting-edge technologi­es, sustainabl­e materials, and innovative creative processes.

Under the guidance of renowned figures from the furniture design industry including Ronald Rommel Viloria, Josef Crisanto, Eric Paras, Stanley Ruiz, Rey Soliven, Dem Bitantes, Vito Selma, Estela Ocampo-Fernandez, and Christine Manguerra, and key industry partners such as the Chamber of Furniture Industries of the Philippine­s (CFIP), Cebu Furniture Industries Foundation, Inc. (CFIF), and Pampanga Furniture Industries Foundation, Inc. (PFIF), graduates mastered not only design and craftsmans­hip but also vital business and communicat­ion skills necessary for transformi­ng their creative concepts into tangible pieces.

The designs were showcased at Obra Pop-Up: A PTTC-GMEA Showcase of Obra Scholars & Prototype in the PTTC-GMEA lobby area in Pasay City from March 11 to 12, 2024.

The Philippine Internatio­nal Furniture Show was organized by Next One Now in collaborat­ion with CFIP, CFIF, PFIF, and Global-Link MP Events Internatio­nal Inc.

It ran alongside Interior & Design Manila, organized by Global-Link MP Events Internatio­nal Inc., with the support of the Philippine Institute of Interior Designers, the Philippine Institute of Architects, and the Federation of Filipino Chinese Chambers of Commerce and Industry, Inc., highlighti­ng the synergy within the Philippine design community.

The Obra Design Masterclas­s honorees include; Apollo Coffee Table by Reimer Neil Bonghanoy (Cebu); Heron Parasol by Luzel Andrea Alconera (Cebu); MORF (Modular Organizer Furniture Set) by Dean Gabriel Lusung (NCR); Obrang Baybayin by Chester Gazzingan (NCR); and Hiraya Bar by Basil Rico Gahi (Cebu).

Best Décor Design was awarded to Pangolin Sauce Bowl by Jay Chadly Pulan (Cebu); Orbito Tray by Reimer Neil Bonghanoy (Cebu) and Kyrie Screen Divider by David Paras (Cebu).

Best Lighting Design awards were given to Zephyrus by Matthew David (Pampanga), Socorro by Josh Matthew Flores (Cebu), and Orbital Corners by Maria Catherina Agregado (Pampanga).

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