PLDT Group, PFA renew partnership:

The PLDT Group is back as co-presentor of this year’s staging of the Franchise Asia Philippines from June 10 to 14 at the SMX Convention Center in Manila. The PLDT Group, through its units PLDT SME Nation, Sun, Smart and ePLDT, recently renewed its partnership agreement with the Philippine Franchise Association (PFA), providing the needed boost for the successful staging of the 4-in-1 franchising event with the theme ‘Opportunities and Challenges in an Integrated Global Economy,’ underscoring PFA’s commitment to raise the global competitiveness of the Philippine franchise sector in light of an increasingly liberalized global economy. Photo shows PFA chairman emeritus Samie Lim (4th from left) and PLDT SME community engagement services and trade marketing head Gabby Cui (4th from right) sealing the partnership with a handshake after the signing ceremony with PFA officers (from left): Franchise Asia Philippines 2015 expo chairman Jose P. Magsaysay Jr.; PFA president Franklin Go, and chairman Elizabeth ‘Yvette’ Pardo-Orbeta; and PLDT Group officers- Smart Communications AVP Corinne F. Zablan, PLDT SME Wireless head of product marketing Neph Denosta, and PLDT SME Nation business development officer Maqui Igual. For inquiries, call the PFA Secretariat at (632) 687-0365 to 67 or email pfa@pfa.org.ph or log on to www.franchiseasiaphl2015.com.ph.