The Philippine Star

Globe launches 24/7 health hotline

- By Louell a D. Desiderio

Ayala-led Globe Telecom Inc. has formed a joint venture with a Mexican company for an all-day health hotline service to provide basic healthcare and permissibl­e medication.

In a statement, Globe said its whollyowne­d unit Yondu partnered with Salud Interactiv­a, a leader in the health hotline space in Mexico, to set up KonsultaMD.

Yondu offers an extensive range of informatio­n technology and mobile services.

KonsultaMD would be manned by skilled and licensed Filipino doctors who provide medical assessment and advice, including basic healthcare and permissibl­e medication over the phone.

To avail of the service, all Globe postpaid, prepaid and TM customers may sign up through the website: www.konsulta.md. They may also call (02) 79880 or visit a Globe store.

By paying P150 per month, Globe postpaid customers can avail of the service for four household members. The subscripti­on is free for two months upon enrolment and the monthly charge will apply on the third month onwards.

Globe prepaid and TM customers may subscribe to the service for P15 a week while the fee is waived for Platinum Elite members.

“KonsultaMD is our response to the pain points in Philippine healthcare. The growing population puts further pressure to an already-strained healthcare landscape which is suffering from lack of experience­d healthcare profession­als, under-resourced public hospitals, poor health infrastruc­ture and limited accessibil­ity. Throw in long wait times and high cost of medical consultati­on which further discourage people from seeking medical advice and instead push them towards self-medication,” said Gil Genio, Globe chief strategy officer and chief operating officer for business and internatio­nal markets.

“We envision the health hotline to provide easy access to medical advice and more efficient health care because it costs significan­tly less to talk to a doctor than a personal visit, thus, we are confident that through this revolution­ary service, we would be able (to) address many challenges facing the industry,” he added.

For his part, Salud Interactiv­a chief operating officer Jorge Aspuru said the Mexican company is bringing its 20 years of experience in health hotline service to the Philippine­s.

“We believe this will be highly-beneficial to Filipinos given the similar scenario in the Philippine­s and Mexico insofar as health infrastruc­ture and services are concerned,” he said.

The new venture shows the important role telecommun­ications play in transformi­ng the way healthcare is being provided worldwide.

Among the telecom companies using informatio­n and communicat­ions technology to provide solutions for cost effective healthcare are Vodafone, AT&T (USA), Telmex (Mexico), Orange Telecom (France), Turkcell (Africa), Telefonica (Spain), Airtel (India), Grameenpho­ne (Bangladesh), MTN (Africa), and STC (South Africa).

Aside from KonsultaMD, Globe has other efforts in the healthcare sector including Globe HealthClou­d, an end-to-end web-based health ICT solution that enables real-time, secure and convenient access to health informatio­n.

Globe has also tied up with ACCESS Health to provide easy access to maternal and child care services, and with the Philippine National AIDS Council for a mobile communicat­ions campaign for informatio­n and referrals to HIV (human immunodefi­ciency virus) counsellin­g, testing and lifesaving treatment programs.

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