Memories that glitter
(F&C Jewelry is available in SM Department Stores nationwide and at the new Glorietta Mall. For more information, visit www.fncjewelry.com to know more about their latest designs.)
with more than 50 stores nationwide.
“My mother and father, even our grandmother who started it all for the family, have always believed that what makes jewelry so special are the stories they tell. Each piece has meaning, emotion and a story behind it. In as much as these jewelry pieces have significance in each of our lives, we want to share these experiences and help people create their own stories with F&C,” says Marjorie with her sister Marissa.
Understanding that each individual’s journey is different and unique, and that life’s greatest moments should be kept alive in our memories, F&C has launched a unique campaign, “Create Your Own Story,” which encourages customers to immortalize memories by owning inspiring pieces that last forever.
Jewel collectors will fall in love with the array of elegant charms, delicate designs, precious stones and diamonds. From the classics to the whimsical, from the formal to the pieces that you can use everyday—these pieces of jewelry tell something about the life one has lived.
Like your first pair of diamond earrings on your 18th birthday, the gemstone ring you gifted yourself on graduation, or the dazzling engagement ring from your fiancé — the most memorable pieces of jewelry are not simply valuable because of the carats or the rarity of the gems used in the design. Rather, beyond the exquisite craftsmanship and the precious stones, it becomes a piece truly remarkable because of the beautiful memories and emotions that add brilliance to it. It is not the glitter or gold, but the memories.
Jewelry, therefore, is not something simply owned, it is cherished, remembered and taken care of as prized heirloom.
This appreciation of journeys and milestones is not lost to sisters Marissa Florete- Gorriceta and Marjorie Florete, the daughters of prestigious jewelers and heirloom makers Marcelino and Susan Florete. The sisters have proudly embraced the family enterprise and are building onto the extraordinary legacy of F&C (Florete & Caperonce) Jewelry, one of oldest and biggest fine jewelry retailers in the country
“At F&C, we take great effort to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations. All of these heirloom pieces, which may be passed on from one generation to the next, celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa, adding that F&C’s designs are limitless, as they are timeless.
Marissa further adds, “When people speak about jewelry, the first thing people think about is the price. What sets us apart is that in our desire to provide Filipinos a chance at a wearable investment like jewelry, we have made it a point to offer affordable-luxury pieces aside from the very expensive ones in our stores. Because of this, more and more Filipinos are given the chance to create their own stories as well.”