PFA Visayas sets 2016 direction, priorities

As part of its efforts to strengthen the franchising sector nationwide, Visayas-based members of the Philippine Franchise Association (PFA) recently met to discuss the Association’s strategic directions and priorities at their general membership meeting held at the Dessert Factory, Park Mall, Cebu City.

Joining them were members of the PFA board of trustees Bing Sibal- Limjoco ( not in photo), vice chairman; Jay Aldeguer (standing, back row), Island Souvenirs, director for homegrown franchises, onfood; Kenneth Lim, Dessert Factory, director for Visayas; and Alan Escalona, Fruit Magic (seated first and second from left, respectively), PFA president, who presented PFA’s goals for the next two years.

Escalona assured PFA’s support for the continued growth of franchising in Visayas, while Lim encouraged the members for their active involvement in various programs and activities in order to benefit from the targeted growth.

With them in photo are (front row, seated from right) Irene Gozun, Island Souvenirs; Mary June Galo, Golden Cowrie; Jasmin Sarmiento, Beauty and Beyond; Fiona Jade Lim, Body and Sole Spa; (second row, standing, from right) Harold Eufan, Julie’s Bakeshop; Merry Ann Orehas, Bo’s Coffee; Larry Aradanas and James Co, Magic Melt; Edilberto Mendoza, ABBA Travel & Pilgrimage Services; and Rachel Lim (Dessert Factory).

Also present were ( second row, from left) Aniceto Canturias, Jeffrey Ocampo and Juvinal Nacion of Cebu City Business Center who expressed support and future partnership with PFA Cebu and the Visayas region.