Timex launches concept store at SM North EDSA
Since its conception in 1854, Timex has been transforming the concept of timekeeping into creative ways to capture memories, express wearers’ own personalities and let the true adventurers that live in all of us explore life on our own terms. This year is no different as the global iconic brand opens the first Timex Concept Store at SM North EDSA to serve more of its loyal customers in the Philippines.
Newtrends International Corporation general manager Avinash Uttamchandani and Newtrends retail director Jeffrey Badion led the grand opening, with the special participation of Harana boy band member Bryan Santos and actress Marlann Flores.
With this new addition to the Timex Philippines family, more people can now enjoy the brand’s timeless and chic timepieces.
The watches in the Timex Style portfolio tell more than just time. Rooted in the company’s signature design aesthetic, it features classic, everyday styling that has made them staple accessories.
The Weekender Collection is synony- mous with versatility, with slip-through straps for individual customization. Taking inspiration from the company’s rich history, the Originals Collection features iconic designs, reinterpreted in modern colors and materials. Since 1992, its signature Indiglo night-light watches have been sleekly telling time, even when the wearer is shrouded in darkness.
For the adventurous, Timex Expedition delivers reliable, accurate and comfortable watches that capture the essence of the outdoor lifestyle. And for the sporty, athletes around the world rely on Timex Ironman as a trusted training partner, telling both the time and your workout progress simultaneously.
Through its mindset on change and innovation and with its dedication to developing top- notch, state- of- the- art timepieces and accessories for every wrist, Timex continues to build its legacy. Making history with every step, Timex stays uniquely “True Since 1854.”