ROCK JEANS, REMASTERED
Debbi e Har ry, i con of ‘ 70s fashion, is unparalleled in her knack for balancing femininity, sexuality and a punk sensibility in one outfit. Her signature look: messy hair, tight- as- skin vintage tee, and a pair of jeans. They say her favorite pair is the Levi’s 505, which came of age at the height of New York’s ‘ 70s punk scene. A favorite among pop artists, graffiti writers and rock stars, it’s a pair that encourages the wearer to not treat it so well — another testament to the denim tradition of utility. Otherwise known as the unofficial stage- jean, the 505 offers a lived- in, rocked- in, timeless fit.
The original zip- fly 505, first created almost 50 years ago, is one of our most popular fits for men and women. Beloved for its classic straight- leg style and rigid denim, the 505 is great for all body types. Worn snug like Debbie Harry, or as the Ramones did with a little custom tweak to the leg, the 505 proved a big hit with the Big Apple’s younger crowd who were keen to wear this innovative take on the original 501 button fly.
The new, remastered Levi’s 505C is a modernized take on the ageless 505 fit. The “C” stands for customized because the straight leg has been altered to a perfect, modern slim fit.
“The 505 was a symbol of counterculture. It rose to fame during an era of unrivaled creativity in art and music. We’re excited to introduce a modern and slimmer take on this classic. It’s equally and subversively sexy on both men and women,” said Karyn Hillman, Levi’s brand chief product officer. “There’s no better time to launch the 505C. We noticed people are buying the 505 vintage, particularly girls, because the vintage 505 has a zipper, creating a flatter front, and it does that amazing Levi’s inverted- heart, perky- bum thing that vintage Levi’s do, so we wanted to recreate some of that.”
Ripped jeans were pioneered on the Levi’s 505 jeans. The 505 is the infamous star on the front cover of the Rolling Stones’ “Sticky Fingers” album and plays a part in the beginning of punk rock. The birth year of the 505 also coincided with the Summer of Love and an explosion of culture in the West Coast. The late Sixties was an incredible period for music, cinema, counterculture and civil rights, and the Levi’s 505 was introduced at that pinnacle moment in Levi’s hometown, San Francisco.