True Faith’s new music video

True Faith (photo) released the ballad Paano Ka Magiging Akin? (Star Music) as a one-off single last year. And the response from fans was highly favorable with some declaring that “it sounds genuinely OPM.”

Meds (or Medwin) Marfil, the band’s lead singer, believes that music lovers easily fancied the track for it reminded them of songs by Gary Valenciano and Basil Valdez. A ballad that is destined to be a True Faith classic needed beautiful music video to go along with it. Fans eagerly waited for its release.

It took the group a while to come up with the right concept. “We wanted a video that does not have the usual stuff that accompanies a romantic ballad,” Meds said. “We wanted it to be different and a little bit thoughtprovoking.” So, months after the single’s release, True Faith is now ready to present the video for Paano Ka Magiging Akin?, which is directed by Genghis Jimenez and features Viva artist/model Jacq Yu, upcoming actor/ model JP Koch and former Wowowee dancers, The Wow Girls.

It is a homage to classic horror and suspense films and references Stanley Kubrick’s Eyes Wide Shut, The Shining and A Clockwork Orange. It also takes inspiration from the original The Wicker Man from 1973. Plus, Meds’ alterego in the video, The Evil Butler, is evocative of characters from Tim Burton movies.

The new music video is a visual and auditory delight that OPM fans will enjoy. It will be launched tomorrow, Aug. 27, at 19 East. It will debut on MYX on the same day and eventually on YouTube and MTV Pinoy.