Modern Classics

American designer Oleg Cassini, one of the legends of fashion, was celebrated in the ‘60s.

His iconic “First Lady” creations in simple lines and crisp silhouettes in luxe fabrications made history as his appointment as the primary couturier of Jacqueline Kennedy — the First Lady of the US from 1961 to 1963. Jackie reportedly dubbed him her “Secretary of Style.”

Cassini’s design brilliance did not only cover the Jackie look but equally championed a revolution in menswear in the late ‘60s with his Peacock collection. His success and popularity led to a multitude of designer licensing agreements that covered an extensive range of products. He was not only an outstanding and brilliant designer; he had an astute sense of commercialism and sharp business of fashion.

In the Philippines, the legend lives on as Rustan’s Department Store brings back Oleg Cassini into the retail spotlight. The only company to be given exclusive licensing in the Philippines is set to reinvent designer retail. The new Oleg Cassini — which was first brought in 1967 by Rustan’s founders Glecy and Benny Tantoco, who formalized a partnership with the brand in 1986 — is fashioned today as a range of modern classics for everyday wear. The brand boasts sleek, contemporary pieces to create a minimal, chic and functional wardrobe that complement the now lifestyle.

Curated by a fashion-forward team in Manila, the creations are then produced and made in Italy. Current silhouettes, color palette and stylish minimal details create their look of future fashion. The code of dressing for Oleg Cassini emphasizes on stylish classics for both men and women. Oleg Cassini has spanned decades of fashion with a statement of modern simplicity. Less is chic as it exudes the important quality of timelessness.

New influences vary season after season, but the classics remain. It’s never a trend of the moment but more of a manner of dressing that never goes out of style.