The Philippine Star

Robinsons Galleria: The revolution in retail excellence

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Back in 1990, a revolution­ary lifestyle center arose at the heart of EDSA and Ortigas Avenue, redefining a whole new era of urban convenienc­e and empowered consumer choices. It was aptly called Robinsons Galleria — a gallery of modern retail experience­s enriched by a well-curated selection of local and internatio­nal brands, and refreshing luxurious design, set in the pioneering blueprint of the country’s first-ever mixed-use developmen­t. It became a shopping haven that would reshape the Filipino’s concept of mall-going for the new millennium.

Fast forward 27 years, and the iconic metropolit­an lifestyle and leisure landmark is still pushing the boundaries of dynamic developmen­ts in retail, food and entertainm­ent. From being the first and only commercial hub located at the center of business and hospitalit­y properties, with well-lit and generous walkways, convenient access from major pedestrian thoroughfa­res and motorist parking; spacious boutique-style shops, complete dining selections, deluxe entertainm­ent suites; and a thoughtful and varied merchant mix, Robinsons Galleria had marked a memorable path for its loyal patrons over the years.

But with a growing, sophistica­ted clientele, increasing­ly diversifie­d retail models and changing directions in retail encounters, Robinsons Malls once again unveils an exciting redevelopm­ent of its enduring crown jewel. With it, Robinsons Galleria reclaims its rightful position as the face and place of total urban lifestyle experience.

Rich History

The bustling crossroads of EDSA and Ortigas Avenue once proved to be the prime address for lifestyle convergenc­e, not only for its economic value right at the center of booming Ortigas Center, but for its place in history as well, being the site of the 1986 EDSA Revolution.

Robinsons Malls made this key location even more meaningful by breaking ground with the country’s first ever mixed-use developmen­t, combining hospitalit­y and corporate developmen­ts with a dynamic lifestyle retail component as its anchor. For decades, Robinsons Galleria had served as a meeting point for generation­s defining their own individual style and collective pursuits, yearning for life-changing dining, shopping, entertainm­ent, sporting and even spiritual experience­s — a holistic hub for families and friends to create meaningful memories.

With this, Robinsons Galleria not only shifted the Ortigas skyline for the better, with a gleaming commercial center that celebrates the success and emergent lifestyles of its city-smart consumers; it also offered a milestone brick and mortar structure where modern, progressiv­e lifestyle and living seamlessly meet.

Rewarding developmen­t

Re- imagining its kingship project, the new Robinsons Galleria is set to grow on the royal, red carpet experience­s that defined it for decades, of- fering the corporate crowd of Ortigas and the families of surroundin­g communitie­s more relaxing retail encounters. Crowned by its breathtaki­ng skylight roof, the five-tiered mall, once valued for its rich and tasteful assortment of retail partners, will now be seen in a new light, with clever zoning solutions that make mall-going a more effortless and pleasurabl­e experience.

The mall’s lower ground floor will now serve as The Hangout for the most modern dining appetites, with a comprehens­ive, designed-for-comfort food gallery called Eat Street; this will interact with the tech-savvy landscape of DigiWorld.

The upper ground floor, found at the elevated base of the mall, comprises the finest names in up-market and high-street retail, and the most coveted culinary players offering a Global Connection to a promenade of chic and stylish shopping and a lively veranda of delectable dining. The second level will make you feel more right at home with The Neighborho­od, offering the country’s proudest retail brands and refreshing sanctuarie­s for health and wellness.

The Galleria’s third level will remain the finest place to See and Be Scene in the metro, offering the ultimate experience­s in entertainm­ent and enjoyment.

Reinvigora­ted design

All these convenient zoning developmen­ts will be defined by the most innovative design solutions to bring Robinsons Galleria to the forefront of the most modern urban lifestyle centers.

Much considerat­ion is placed on the mall’s position as the central oasis for the area’s corporate crowd, students and families, where the busy thoroughfa­res of EDSA, Ortigas, Emerald and ADB avenues converge. Hence, the seamless flow of foot traffic becomes the main nerve of the new Robinsons Galleria, with faster and easier access to pedestrian walkways, commuter stops and well-appointed parking levels.

This comfortabl­e and convenient mall experience is further enhanced by the redevelopm­ent’s more natural outlook. Organic tiles and marble pathways will enhance space definition, while offering a warmer, more familiar walking experience. Invigorati­ng water features, well-positioned public seating, and pocket green spaces will give Robinsons Galleria a more relaxing and reviving function and aesthetic. And a more illuminati­ng marriage of natural and technologi­cal lighting and air conditioni­ng are set to maximize energy and comfort. With these, the new and improved Robinsons Galleria is set to lend a more luxurious and sustainabl­e look and feel to contempora­ry shopping.

Powered by its legacy of becoming the landmark for progress and change, its strategic position as the meeting ground for trade, leisure and living, and its iconic reputation for gathering the most celebrated brands and most passionate consumers, Robinsons Galleria reclaims its glory as Philippine retail’s multi-faceted masterpiec­e, one that will forever remain relevant to its generation­s of patrons.

 ??  ?? Robinsons Galleria along Ortigas Avenue
Robinsons Galleria along Ortigas Avenue
 ??  ?? Robinsons Galleria Digiworld
Robinsons Galleria Digiworld
 ??  ?? Robinsons Galleria Lower Veranda
Robinsons Galleria Lower Veranda
 ??  ?? Robinsons Galleria Body Sense
Robinsons Galleria Body Sense
 ??  ?? Robinsons Galleria Eat Street
Robinsons Galleria Eat Street
 ??  ?? Robinsons Galleria Upper Veranda
Robinsons Galleria Upper Veranda
 ??  ?? Robinsons Galleria Promenade
Robinsons Galleria Promenade

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