Battling the top tough malodors
Downy, the leading global fabric care brand, hosted a “malodor challenge” among select mommy celebrities and media at a cooking demo with chef JP Anglo as it introduced its best formulation in fabric softener which helps fight against 10 tough smells on clothes for longer- lasting freshness. Dubbed #DownyBoomBoomPow, the campaign invites people to identify the tough malodors they face in their daily routines and prove that the newest Downy innovation is the solution to these dilemmas. As the celebrities put on their aprons, chef JP Anglo exclusively prepared several dishes which emit strong odors, such as grilled Vietnamese pork belly and sizzling sinigang fried chicken with batwan gravy, plus the special dish of grilled bangus with
talangka and buro wrapped in banana leaves, all intended to really put Downy to the malodor challenge. After enjoying these delicious dishes, the guests were asked to inspect their aprons for any tough smells, which might have stuck to the aprons, such as food smell, sweat, and smoke. To their surprise, the aprons were as fresh and clean as ever — effectively demonstrating the effective malodor removal and freshening benefit of Downy’s best-ever formula.
“Downy extensively understands consumers’ concerns and need for fresh scent on their family’s clothes, so we are really delighted to provide them with the best-ever formulation of Downy that can help them fight against malodors on their fabrics,” said Louie Morante, regional brand communications manager for Procter & Gamble ASEAN.
Downy’s Perfume Micro Capsules, which are spread and embedded on fabric while washing, will help bring back the refreshing fragrance on clothes. Together, the Malodor Removal Technology and the Perfume Micro Capsules harmoniously work to help neutralize all tough smells and create longer-lasting fragrant smells on clothes every time the fabrics are rubbed.
Now available in supermarkets nationwide. More information can be found on www.facebook/downyphilippines or follow the conversation online with the #DownyBoomBoomPow hashtag.