The Philippine Star

Gabay Generika launches ‘Gamot Guide’

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Generika Drugstore helps create a nation where every family can afford basic healthcare needs. It is a mission that began 13 years ago, when Generika was among the pioneers of the country’s generics industry. Today, as part of Ayala Healthcare Holdings Inc., it’s got 630 stores nationwide that continue to provide Filipinos with safe, high- quality, and affordable generic medicines.

Gabay Generika is Generika Drugstore’s new line of value-adding plus services that include free blood pressure monitoring, affordable mobile laboratory offerings, and blood sugar testing. But the most important aspect of Gabay Generika is the Gamot

Guide — a printed reminder for customers to help them understand how to better take their medicine. Combined with free patient consultati­ons, customers will be equipped with all the informatio­n they need to safely and effectivel­y use their medication­s.

Generika has its own Actimed brand. With all its drugs passing Current Good Manufactur­ing Practice ( CGMP) standards, the generics it offers are guaranteed to be safe and as effective as their branded counterpar­ts. Actimed will soon include wellness and nutraceuti­cal products, such as probiotics and health supplement­s, all at an affordable price point. Generika’s advocacies for better healthcare extends with

MEDPadala, an innovative digital service that can help Filipinos from across the globe provide for their family’s healthcare needs through a web platform, gift certificat­es that can be purchased and sent via SMS or email. This is especially helpful for overseas Filipino workers who want to ensure that their relatives have ample budget for medicine. The gift certificat­es are available at Generika outlets, and via partners such as LBC, Ventaja PayRemit, PayVenue, Ayannah, Beam and Go.

 ??  ?? Caring for the Filipino family: Ted Ferrer, Generika president; Jay Ferrer, Generika VP for operations; Atty. Josette Abarca, Generika VP for finance and administra­tion; Paolo Borromeo, head of corporate strategy and developmen­t, Ayala Corporatio­n;...
Caring for the Filipino family: Ted Ferrer, Generika president; Jay Ferrer, Generika VP for operations; Atty. Josette Abarca, Generika VP for finance and administra­tion; Paolo Borromeo, head of corporate strategy and developmen­t, Ayala Corporatio­n;...

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