STAR’s Dy Tioco wins 2016 CEO Excel Award
Ph i l STAR Medi a Group EVP Lucien Dy Tioco added another laurel to his name when he was named one of 14 recipients of the prestigious 2016 CEO Excel Award from the International Association of Business Communicators (IABC) during the awards ceremony held
at the Marriott Manila Ballroom in Pasay City recently.
Dy Tioco, who was promoted to EVP of the largest print- based multimedia enterprise in the country last October, was among four media and advertising personalities feted with the esteemed accolade, along with RGMA Network president Miguel Castro “Mike” Enriquez, Philippine
Daily Inquirer president and CEO Sandra Prieto Romualdez and Dentsu Jayme-Syfu chief creative director and CEO Merlee Cruz-Jayme.
The CEO Excel Award is Dy Tioco’s third and most recent distinction after last month’s Agora Award for Outstanding Achievement in Marketing Communications given by the Philippine Marketing Association, and this month’s The Outstanding Thomasian Alumni Award given by his alma mater, University of Santo Tomas.
Dy Tioco is a visionary marketer and communicator who delivered outstanding business results. He is a goal- oriented person with incredible focus and believes that dreams are achieved by learning life’s best lessons through hard work and relationships.
He started out in the recording industry in 1985 as an artists and repertoire executive before moving to The
Philippine STAR two years later. In his 29-year career, the print-based media organization evolved into a multimedia content producer now known as PhilSTAR Media Group.
Taking advantage of the opportunities with the internet, Dy Tioco developed a multiplatform model for accessible news and multimedia content through various channels – print, digital and social media – to better adapt to an ever- changing media landscape. Pushing the boundaries of communication, Dy Tioco had his eyes set on a whole new media and launched PhilSTAR TV with a roster of programs geared toward different niches of content-hungry viewers.
Through these platforms, Dy Tioco was able to elevate the company’s financial literacy advocacy into a multifaceted campaign with an on-ground wellness caravan. His brainchild, the highly successful Single/Single is the company’s first cable TV miniseres depicting the changing lifestyles of millennials.
Amid a media environment in a constant state of flux, Dy Tioco’s courage in overhauling the business paid off by not only edging out competitors but, more importantly, by breathing new life into printed news in various platforms and securing the future of print in the digital age.
In a statement after the award ceremony, Dy Tioco said, “I am overwhelmed and honored by this triple set of awards in recent months. This is indeed a validation of all the strategies we’ve made in the past years. It feels great to be recognized by the industry for all the programs we’ve set and all the things that we’ve been doing in making the newspaper thrive in the current landscape.”