Past Perfect
Old names in the fashion world are resurrecting into the limelight. The ongoing revival of past trends has become a gateway for these brands to make a comeback. Season after season, one designer name comes back to the forefront of style — no longer old but a mainstream contemporary brand.
Perry Ellis has the same DNA but the brand has transformed into readyto-wear that is relative to modern- day fashion. Though the style landscape is a busy street, the brand has kept growing from fashion to lifestyle. It has kept abreast with the fashion landscape’s f leeting mentality and hunger for the new.
In the ‘80s, Perry Ellis was one of the biggest names in menswear fashion. It was part of every stylish man’s wardrobe. In an era where the preppy and country- club boy look was on the radar, the renowned sportswear brand was the fashion forward take on traditional menswear. Known for innovative designs, cool patterns and refreshing silhouettes, it became a household name in American retail fashion. Fast forward to the present, the legacy lives on as Perry Ellis has grown into a lifestyle brand (menswear, women’s wear and perfume) and can be found all over the world.
Its latest collection is a fusion of modern classics and trends. This season, a variety of vintage prints celebrates style in holiday hues. Aside from the timeless proportion, the brand presents slim silhouettes for young and hip fashion seekers. A whole range of timeless pieces from shirts and jackets to knits and polos is updated through practical and all-weather fabrication.
The brand’s latest collection offers a functional wardrobe full of mixand-match pieces (from conservative to trendy) that define the “now” man’s wardrobe. The new Perry Ellis is a fashion threshold of looks no longer limited to all that preppy. From upbeat street wear to corporate and evening apparel, it boasts of having a piece of everything for the modern man. It’s not about just making a fashion statement
but more on being relevant to fashion and continuing the legacy of style from generation to generation.