Ayala Malls helps fallen soldiers’ families through Hero Foundation
Ayala Malls, the country’s premier lifestyle and shopping destination, ushered in Valentine’s Day with efforts to support fellow Filipinos in need, and offer shoppers the opportunity to celebrate the love month by sharing their blessings and making a difference.
Through its partnership with Hero Foundation, a nonprofit organization that aims to help the families of fallen soldiers from the Armed Forces of the Philippines, Ayala Malls was able to raise funds that will be used to help send children of Filipino soldiers who were killed or incapacitated in the line of duty to college.
The collaboration inspired mall-goers to donate to the organization, the total of which will be able to support 650 Hero scholars for the whole of 2017. The amount was collected from different initiatives, including the Ayala Malls’ Shopping Bag Promo from last year, the Hero Foundation donation boxes placed around all Ayala Malls, and the screenings of the foundation’s ads in Ayala Cinemas that help raise awareness of their advocacy.
“We see this as a very worthy cause and we are happy to be an active partner,” said Rowena Tomeldan, head of the Ayala Malls Group. “You can expect that we will continue to come up with initiatives that would support Hero Foundation.”
Ayala Malls has been in constant partnership with Hero Foundation, and their combined efforts continue to make a difference in the lives of families left behind.
Executive director for Hero Foundation Gen. Victor Bayani expressed his appreciation for the partnership: “There are a lot of Hero scholars, and Ayala Malls is definitely a hero to our heroes’ children,” he said.
To know more about Hero Foundation and its projects, visit www.herofoundation.com.ph.