Yellow Pages: Bringing SMEs closer to their market
In an age of instant gratification where everything is digital, the goal for businesses is to harness the internet’s potential to make brands relevant and readily-accessible to their audience.
In a move to help small and medium enterprises (SMEs) adapt to the technological changes in the marketplace, DPC Yellow Pages – a company long known to put businesses within reach of their potential clients – has developed the most effective Facebook advertising solution in the country today: YP fBoost.
Yellow Pages provides complete consultancy and execution of effective and costefficient Facebook ads – from campaign conceptualization, to real-time reports that guarantee reach and frequency.
“With the growth of Facebook in the Philippines, small businesses can make it big. YP fBoost is a new and unique advertising solution that will help them profit from that opportunity. It offers full campaign management, which lets small and medium enterprises promote their products and services similar to how the big brands are doing it, but at less cost and with less effort on their part,” said Denison Tan, marketing manager for Yellow Pages PH.
“In fact, we offer the YP fBoost advertising solution for as low as P1.80 per unique user reached, on average, who will see your brand’s Facebook ad six times,” Tan said.
With more Filipinos using Facebook for their product and service needs, Tan said that it is only as important that SMEs become digitally visible when customers search for them.
“Brands are getting known because people find them on Facebook. YP fBoost guarantees SMEs that they will have the right ad, seen by the right people at the right number of times. With this innovation, we are certain that their brands will leave a lasting mark on people’s minds,” Tan said.
Yellow Pages fBoost was launched on Feb. 21 by Directories Philippines Corporation, with guest speakers from Go Negosyo and Facebook. The event was attended by officials in the SME business community as well as entrepreneurs and businessmen.