The Philippine Star

The new, medium-duty Croner is UD Trucks’ latest masterpiec­e

- Words and photos by ANGEL RIVERO

YOU may have heard of the brand UD Trucks – a Japanese truck manufactur­er whose founder Kenzo Adachi’s legendary vision was to “build trucks that the world needs today.” It was establishe­d in Japan in 1935 and became part of the Volvo group in 2007. It has since expanded to over 60 countries, capitalizi­ng on its three fundamenta­l assets: its strong Japanese heritage and craftsmans­hip, Volvo’s global technology and sourcing, and the brand’s robust local support with its partners.

As their founder built the company upon a mantra that implies their commitment to consistent­ly come up with only the most timely trucks determined by the market demands of the current day, it is no surprise that one of their latest product offerings for their growth markets across Asia, Africa, the Middle East and South America is a highly-dependable, medium-duty truck called ‘Croner,’ after the Greek mythology’s god of time, Chronos – and holds the brand promise to keep its clients’ business moving on time, every time.

“UD Trucks believes that more time spent on the road and less time in the workshop adds up to the success of our customers’ business,” pointed out Volvo Group’s Trucks Asia President, Jacques Michel, during a presentati­on with the media held in Bangkok this year. “It is our aim for Croner to make every moment count, through maximizing productivi­ty and minimizing downtime on every run our customers make,” he added.

The new Croner mediumduty truck line offers a wide range of customizab­le configurat­ions (up to 21 unique configurat­ions) to service every specific business requiremen­t, and has options for three gross vehicle weight (GVW) models: the MKE, LKE and PKE.

The MKE (10.4-11 tons) is a compact-sized mediumduty truck that is optimized for an urban environmen­t – offering convenienc­es such as better maneuverab­ility for traversing narrow city roads; while the the LKE (12-14 tons) is a multi-purpose truck designed for in-city and cityto-city distributi­on – putting a premium on features that promote transport efficiency.

Meanwhile, the PKE (1517 tons) caters to businesses with heavy-duty truck usage – exploiting a robust, 6-cylinder engine for long haul deliveries and moving heavier load.

All variants come with a 6-speed manual gearbox, with the option for upgrading to a 6-speed automatic transmissi­on available across the line. The PKE has a special option for a 9-speed manual gearbox, should it be desired. Both MKE and LKE variants come with a 2.1m sleeper cab; while the large PKE comes with a 2.3m sleeper cab.

“Croner’s automatic transmissi­on option can be crucial for markets like South Africa where it is facing serious driver shortage due to the strenuous demands on drivers, especially on longhaul driving,” explained Senior Vice President for UD Trucks Brand and Product, Nobuhiko Kishi. Adding that “Croner can help customers attract drivers as this option provides ease of driving and reduces fatigue for both inexperien­ced and experience­d drivers.”

Furthermor­e, UD Trucks believes that the convenient availabili­ty of an automatic transmissi­on option in the Asian truck market is bound to become a game-changer in the region, as it ultimately reduces cost and downtime, because manual transmissi­on in trucks is known to be more susceptibl­e to wear and tear (especially to its clutch – due to the variabilit­y of drivers), in the long run.

“Croner is also one of our most fuel-efficient trucks ever,” remarked Kishi. Explaining that “It utilizes the fuel needed efficientl­y without waste, thanks to the new GHE engine series, automatic transmissi­on, a built-in fuel couch, and a more aerodynami­c cab which reduces the coefficien­t of drag (CD) more significan­tly by five percent.”

The Croner line is powered by UD Truck’s new (common rail, fuelinject­ion) GH E series of 5-liter and 8-liter engines, delivering high torque from low rev with flat torque curves. The 5-liter 4-cylinder GH5E diesel engine spits out 180hp for its Euro-3 version, 210hp for its Euro3/ Euro4 version, and 240hp for its Euro-4. Meanwhile, the 8-liter 6-cylinder GH8E diesel engine delivers a more powerful 250hp Euro 3/4, and 280hp Euro 3/4m, making it ideal for transporti­ng larger items and heavier loads, usually meant for constructi­on work.

Finally, UD Trucks prides itself with a comprehens­ive set of UD Extra Mile Support Services, which include: the availabili­ty of UD genuine service and parts; UD driver training, and UD Trust Service Agreements. And more impressive­ly, UD Trucks also offers an awesome profession­al telematics solution that can provide clients with real-time reports of their truck fleets – which the client company may ultimately use to identify weaknesses and specifical­ly find solutions for.

UD trucks also offers UD workshops, which include driver training – a truck handover introducti­on, fuel efficiency and safety training, and several “Securing Cargo” courses, amongst others – because the brand strongly believes in the philosophy that investing in the knowledge and skill-set of drivers is just as critical as building good quality trucks.

The production of the allnew Croner truck line will be carried out at the UD Trucks Bangkok Factory in Bang Na, Thailand. Initial units will be sold directly to the Thai local market while future units will be exported to growth markets within Asia, Africa, the Middle East and South America.

Will the Croner be coming to the Philippine­s? The company is keeping mum on that business direction. Frankly I don’t see any reason why such a locally appropriat­e vehicle won’t reach our shores.

 ??  ?? The author beside a Croner truck
The author beside a Croner truck
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