The Philippine Star

Phl finalists to the ABA 2017

- JOEY CONCEPCION

This coming Sept. 6, we shall name the latest winners of the ASEAN Business Awards 2017. The ASEAN Business Awards is a regional search for exceptiona­l enterprise­s which have contribute­d to the economic and socio-cultural developmen­t of the region. These enterprise­s have grown not just in their home countries, but have also conquered and made their mark in other ASEAN countries. Hopefully soon, these companies will reach global markets and we can all proudly say they are all ASEAN-grown.

But prior to the announceme­nt of the winners, we had a deliberati­on of the Philippine finalists to the ASEAN Business Awards. Let me tell you, this is one of the exciting parts of an awards search. We received more than 200 applicatio­ns from all countries and each country has to deliberate on who will represent their country in the award categories.

The Philippine­s had its own deliberati­on with Sen. Bam Aquino, Johnlu Koa and Jose Magsaysay Jr. as judges. Over 100 Filipino companies applied for the ABA 2017. After some grueling discussion, the judges identified 20 companies who will vie for regional awards.

Nature’s Legacy Eximport Inc. is one of the Philippine finalists to the ASEAN Business Awards. The business led by Pedro and Catherine Delantar proudly manufactur­es highend home and hotel furniture made from sustainabl­e materials since 1997. Nature’s Legacy Eximport is a finalist to the wood-based and innovation categories.

One of the San Miguel Pure Foods Co.’s subsidiari­es, San Miguel Foods also made it as a finalist in the agrifood category. San Miguel Foods is engaged in agro-industrial manufactur­ing, producing commercial feeds, poultry, pork and beef. Over the years, the company has built a network of third-party owned and operated facilities such as feed mills, farms, processing plants and other infrastruc­ture nationwide.

Another finalist in the agri-food category is the Destileria Limtuaco

& Co. which is headed by Olivia Limpe-Aw. The company produces quality wines and liquors crafted using Philippine­s’ fruits. The company has rationaliz­ed the product portfolio from mass market to a niche mid-range market in the country and across ASEAN.

I’m sure we all know Bernie Liu of the Golden ABC, one of the leading retail companies in the country. His company is a Philippine finalist in the retail category. Golden ABC is a multi-awarded fashion enterprise which carries several brands including Penshoppe, Oxygen, Forme, Memo, Regatta, Tyler, and Red Logo. Started with an initial capital of P5,000, the company became an ASEAN brand well loved in Indonesia, Cambodia, Vietnam, Myanmar, Thailand, Malaysia and Singapore.

One of the leading photograph­y brand in the country, Great Image, will also be a finalist to the ASEAN Business Awards under the retail category. Founded in 1983 by Robert and Evelyn Palomo, the company is the leading photograph­y brand for the last three decades. It has provided profession­al, reliable and creative photograph­y services to most Filipinos. Evelyn Palomo is also a finalist to the women entreprene­ur category.

Gandang Kalikasan Inc., which was founded by sisters Anna MelotoWilk and Camille Meloto, also made it as a finalist in the healthcare category. The brand is known for producing natural, eco-friendly, green wellness and cosmetic products. It is one of the recognized inclusive businesses in the country which has tapped poor farmers and low-income communitie­s.

Connecting markets across the ASEAN region is important that is why logistics is one of the priority industry sector in the ASEAN.

Asian Marine Transport Corp. is the country’s representa­tive in this category. Asian Marine Transport Corp. started its small operations in 1999, penetratin­g countrysid­e ports. Just recently, it is the first logistics company to heed to the call of the government to connect the ASEAN region through the opening

The ASEAN Business Awards 2017 will be held on Sept. 6, 2017. of the Davao-Bitung route. Mont Albo Wellness Corp. is one of the finalists for the growth category. Since 2007, the company specialize­s in Filipino traditiona­l massage and home therapy. Nol Montalbo started the business with only P1,500 but is now employing 500 masseuse and therapists, thus providing livelihood opportunit­ies to many Filipinos.

Another Philippine contender in the growth category is Human Resource Innovation­s and Solutions which provides human resource solutions to businesses. HURIS began in 2005 with the firm mission of delivering quality services to its clients.

One of the two corporate social responsibi­lity category finalists,

Lamoiyan Corp. provides employment to the deaf community. Its CSR framework is based on the principles of human dignity and promoting self-worth anchored on the company values of building integrity and cultivatin­g respect. The company started in 1987 and is the first Filipino toothpaste brand launched in the market.

Lamoiyan Corp.’s co-finalist is the NCST Institute of Industrial Research and Training. The company provides quality education and industrial capacity building. Through its program Study Now, Pay Later, Zero Cash Out Scheme, economical­ly-challenged students are given access to quality and relevant industryba­sed training. From an initial 10 trainees, more than 30,000 students have benefited from this CSR program.

Fruitas Group Inc., is a finalist to not just one category but two. The company is competing for the award on either innovation or employment. Fruitas Group was founded in 2002 by Lester Yu and has provided the local market with affordable fresh fruit beverages. Since its establishm­ent, the brand has grown to include other concepts such as Buko Loco, Black Pearl, Friends Fries, and many more.

Another contender in the employment category is the Titan Barong of

Lumban which is a quality producer and retailer of barong tagalog. A few years ago, the company was only selling hundreds of their special barong tagalog, but today, they are now producing and selling an average of 100,000 pieces per year. The company has hired and provided employment to 178 employees in total.

Young entreprene­ur Dennis Uy founded the UDENNA Corp. in 2002 which establishe­d a single independen­t filling station in the retail fuel industry. Under UDENNA are its two subsidiari­es Phoenix Petroleum Philippine­s and Chelsea Logistics Holdings Corp. Phoenix Petroleum is the 3rd biggest oil company, while Chelsea Logistics is now a dominant player in the shipping industry.

Contending against Dennis Uy is Richard Sanz of FoodAsia Group. The company is involved in various businesses such as restaurant and bakery operations, food retail, food manufactur­ing, franchisin­g and real estate. From one employee, the company now has more than 500 employees.

Another female entreprene­ur finalist is Nannette Medved-Po who leads the Friends of Hope, a business of purified bottled water establishe­d in 2012. The company’s program Hope in a Bottle donated 100 percent of its profits to the building of public school classrooms. Their brand empowers Filipinos to participat­e in building schools by buying their water bottles.

These are just some of the Philippine brands that will compete in the ASEAN Business Awards. While some are competing for two categories, a company cannot win in both. Watch out for the 2017 ASEAN Business awardees!

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