FoolprooF reds and skincare For sleepless millennials From clarins
No sleep for the wicked? That’s YOLO for Gen Xers and xellennials, but it’s a lifestyle that we all know too well: work hard, play harder, cure your hangover with beer, survive on caffeine, do it all again the next day. Here’s a thought: Clarins has been watching and it knows what your lifestyle has been doing to your skin. Its latest product, the fifth generation Clarins Multi-Active, is like oxygen, sleep, water and a hug in a jar for the sleepless, stressed and overexerting 20- to 30-something.
Having identified that lack of sleep (61 percent) and stress (50 percent) as the two major factors that affect youth and beauty, attacking cells called fibroblasts, which are responsible for that smooth, toned look. Clarins Multi-Active has a cell targeting system, which is a technology that targets the first signs of aging.
For daytime, Multi-Active Jour targets fine lines, visibly smoothing them so skin looks more toned. For nighttime, MultiActive Nuit’s ginger lily extract helps compensate for late nights and interrupted sleep while stimulating the synthesis of collagen. Skin looks more rested and appears smoother upon waking.
Multi-Active Jour is available in cream for normal to dry skin, and emulsion for normal to combination skin. Multi-Active Nuit is available in cream for normal to dry skin, and cream for normal to combination skin. Both incorporate Clarins’ anti-pollution complex (you’ll find it in their sunscreens, brightening serums), which fights premature aging and loss of radiance linked to pollution.
Karen Kee, regional trainer for Clarins Asia Pacific, says more than literal age, what’s important is skin age. You can be in your late 30s and still need this product; you can be in your 20s and aging so rapidly that you’ll need a more advanced product that targets collagen production instead of stress response.
CLARINS MAKEUP IS BACK
“A lot of women say they can’t wear red, but Clarins red lipstick is very wearable,” says Karen. The difference is in its sheerness. While some formulas, whether matte or cream, require a steady hand or the assistance of lip liner to achieve that precise, clean look that few women have mastered, Clarins Joli Rouge Moisturizing Long-Wearing Lipstick’s rich, creamy formula is so fuss-free, you can even apply it as a stain.
Starting September, Clarins Makeup will be available in the Philippines again, after being pulled out a few years ago (at that time, Clarins’ focus was on skincare). This includes the Joli Rouge lipstick and its friends: the 4-Color Eyeshadow Palette, Instant Smooth Perfecting Touch base primer, Skin Illusion Foundation, Everlasting Foundation, Supra Volume Mascara, Lip Comfort Oil, Skin Illusion Loose Powder Foundation, White Plus Transparency Brightening Powder SPF 15/PA ++, Instant Concealer, Instant Light Brush On Perfector, Blush Prodige, Mireal Loose Powder, Fix’ Make-Up Long-Lasting Makeup Hold, Instant Liner, Waterproof Eye Pencil, Double Fix Mascara, Perfect Brows & Eyes Palette, Eyebrow Pencil, Joli Rouge Brilliant, and Instant Light Natural Lip Perfector.
“Clarins makeup is happy, easy and healthy,” says Karen. “We’re not selling makeup to makeup artists and experts. The message we want to send is that you don’t need to be an expert to be able to put on nice makeup.” Clarins is available at Rustan’s.
IT’S BEAUTY ADDICT MONTH
Rustan’s Beauty Addict is now on its 5th year with the theme, “Beautiful You.” During the event last Aug. 17 at Rustan’s Makati, Beauty Addict cardholders participated in games and activities to get a chance to take home products from their favorite brands, including Clarins, Neal’s Yard Remedies, L’Occitane, Diptyque, Areum, Phyto, Deborah Lippmann, Maison Francis Kurkdjian, Perricone, Acca Kappa, La Prairie, Sisley, Laura Mercier, MAC Cosmetics and Nars.
More skincare, makeup, fragrance and nail care discounts and prizes from Rustan’s The Beauty Source brands are in store for the cardholders for the entire month of August. Customers may avail of the Beauty Addict card with a minimum single receipt of P2,500 at Rustan’s The Beauty Source. All Beauty Addict members can earn points for every purchase, which can be used to redeem premium gifts.