WRAngleR JeAns CelebRATes 70 YeARs

Established in 1947, the iconic jeans brand Wrangler celebrates 70 years of denim with a celebratory collection and global advertising campaign.

Wrangler fall/winter 2017 celebrates freedom and exuberance with a fresh 70th-year anniversary collection.

Influenced by their iconic, revolutionary denim and authentic retro looks from the 1970s, Wrangler was the definitive denim brand for teenagers back in this style-setting decade. The anniversary collection has been artfully inspired by the brand’s notable archive finds — reinventing the most popular ‘70s styles for today’s young spirits with a passion for life and all of its adventures.

With its retro feels, Wrangler has come up with a rainbow logo — a symbol of confidence, exuberance and freedom, traits that are intrinsic to Wrangler’s brand’s persona. In this collection, trademark Wrangler basics are back and are better than ever. It also includes bold, colorful tees that feature variations of the iconic ‘70s Wrangler rainbow, and signature staples in vibrant hues with the iconic retro seventies cuts. As we explore the collection, we rediscovered the different fits of jeans and other bottom wears both for men and women.

There are the regular and tapered fits for men, and retro straight silhouettes, seventies flares, and pin-up shorts for women. The ‘70s collection denim comes in authentic stone washes and brighter shades of blue. And to complement this, the ‘70s Wrangler rainbow is printed on tees and sweatshirts. Even the hems are given a new burst of life with a fun rainbow or golden selvedge. In addition, the memorable milestone that is its birthday, is celebrated with a premium collection for men that pay homage to the iconic brand designs and silhouettes. This is, indeed, nostalgia at its very best. Wrangler continues to be renowned for inspiring, progressive style that’s always in tune with the ever-changing needs of its fashion-forward customers.