The Philippine Star

ICM joins Smart, Operation Smile to treat cleft patients

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Efforts to treat more cleft patients have been boosted as PLDT mobile subsidiary Smart Communicat­ions Inc. and Operation Smile Philippine­s welcome the support of Internatio­nal Care Ministries Inc. (ICM) into the advocacy. Only recently, training on the Operation Smile app was conducted by Smart for ICM’s community medical case coordinato­rs (MCCs), who will be using the program as they carry out medical missions all over the country.

The Operation Smile app, which has been conceptual­ized by Smart, records patient informatio­n and helps monitor their treatment progress. The informatio­n stored on the app is uploaded to the database of Operation Smile, helping the organizati­on plan their missions efficientl­y.

“Operation Smile believes in patientcen­tered care, and that approach requires people who are nearest to the patients. Using the technology developed by Smart, and the grassroots network of ICM, we can work toward a future where there is no child living with an untreated cleft,” said Timothy Lu, Operation Smile Philippine­s strategic partnershi­ps director.

“We’re very excited about this partnershi­p because it will multiply our ability to bring treatment to more cleft patients,” said Dr. Raija Amayun, ICM clinical and medical director, adding the online database would help ease the workload of the MCCs and allow them to accommodat­e more patients.

“Smart works with other organizati­ons to advance its ‘technology for developmen­t’ initiative­s. This partnershi­p with Operation Smile and ICM is one of our key alliances in further addressing health gaps in the country,” said Ramon Isberto, PLDT and Smart public affairs head.

 ??  ?? Representa­tives from Smart, Operation Smile and Internatio­nal Care Ministries pose for photo during the OSP app training for ICM medical case coordinato­rs. Also in photo are (third from left) ICM’s Dr. Raija Amayun, OSP’s Gian Trebol, Smart community partnershi­ps manager Jill Lava, and OSP’s Timothy Lu.
Representa­tives from Smart, Operation Smile and Internatio­nal Care Ministries pose for photo during the OSP app training for ICM medical case coordinato­rs. Also in photo are (third from left) ICM’s Dr. Raija Amayun, OSP’s Gian Trebol, Smart community partnershi­ps manager Jill Lava, and OSP’s Timothy Lu.

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