A revolution in retail: The rise of the pop-up store
Zalora, the country’s leading online fashion site, has tied up with Revolution Precrafted to set up a new popup store at Bonifacio Global City.
Revolution Precrafted, the brainchild of real estate developer and design enthusiast, Robbie Antonio, is the country’s leading supplier of limited edition, pre-crafted properties, which include homes, pavilions, glamping pavilions, amenity spaces and now, pop-up retail structures.
The collaboration is set to reinvent the third edition of the Zalora Pop-Up Store opening this month at Bonifacio High Street.
“We saw Zalora as both the ultimate disruptor and ultimate enabler of the fashion retail industry, and a formidable partner. Together, both brands work to deliver an omni-channel experience that is second to none, giving buyers the ultimate shopping experience.”
Merging the traditional brick-and-mortar store with the convenience and modernity of online shopping, Zalora marks the third year of its annual pop-up store which aims to ease Filipino shoppers into the limitless world of e-commerce.
The Zalora Pop-Up Store reflects modernity both in its operations and design with its sleek, modern, and highly adaptable design from Revolution. Shoppers will be greeted with an extensive yet carefully curated selection of apparel, shoes and accessories, which showcase the latest collections and exclusive brands only available in Zalora.
“We are excited to partner with Revolution in the design and construction of our next edition of our digital Zalora Pop-Up Store. Compared to our previous executions, Bonifacio High Street Pop-Up Store in B3 along 7th Avenue is a mobile concept with fully integrated omni-channel innovations that marry the online and offline shopping worlds,” said Paulo Campos III, CEO and co-founder of Zalora Philippines.