The Philippine Star

Multiply sales with online marketing

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Entreprene­urs, business owners and marketers can boost their sales if they know the secrets of using cuttingedg­e online technologi­es and social media applicatio­ns. To help with this, the Center for Global Best Practices is holding a seminar titled, “Best Practices in Online Marketing” on Sept. 21 and 22, 2017 at EDSA Shangri-La Hotel, Mandaluyon­g City.

In this two-day seminar, discover the key principles of online marketing that will establish, grow and convert more sales.

Learn the best practices for website design, foundation­al concepts of SEO, how to use cloud tools to boost productivi­ty and save time, reduce Facebook ad costs by as much as 90 percent, dominate Google AdWords, and many other apps such as YouTube, Twitter, LinkedIn, Instagram, Pinterest.

This program will feature Gino Canlas, the founder of Ideya Lab, a social media, online and sales firm that helps individual­s, companies and brands increase their sales.

He is a business growth strategist and an expert in online conversion and lead generation specializi­ng in website and e-commerce developmen­t, digital marketing, social media marketing, search engine optimizati­on, online sales and marketing strategies, business positionin­g and busi- ness branding. He is a certified YouTube guru and Google AdWords expert. For 2016, he has achieved hundreds of millions in sales using online media marketing and channels for his personal businesses.

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