Time to Renew
With people nowadays leading busy lives, Watsons launched its “Time to Renew” campaign that aims to lead people in restoring their beauty and recharging their health. Watsons group marketing manager
Karen Fabres said, “Getting back to the healthy, proactive lifestyle doesn’t have one fixed formula so we want to help you start with the essentials to get you back on that track. Just remember these three things: restore your beauty, recharge your health and revitalize your hair!”
During the launch, guests tried several fun stations where they could learn about products that will help them renew their over-all well-being and enjoy a bit of pampering from the participating brands. The campaign focuses on three categories: “Restore your Beauty” for proper skin care (made easy with products like Pond’s, Olay, L’Oreal, Belo, Celeteque, Neutrogena, Snow, St. Ives, Suave, Bellic, Glutamax, Shulammite soap, Cosmo Skin and Nivea Men crème); “Revitalize your Hair” to bring life back to dull tresses with hair-loving products like Tresemmé, L’Oréal, Dove and Moringa; and “Recharge your Health” for a more energized and healthier body with Watsons’ healthy solutions such as Cosmo Cee, Poten-Cee, Met Tathione, IVI Collagen, Myra E, Stresstabs, Belo Glutathione, Snow Caps and Kilo Off.
Some of the participating brands also brought in their celebrity ambassadors like Iza Calzado for Pond’s, John James Uy for Nivea Men, Alice Dixson for Kilo Off and
Ruffa Gutierrez for Cosmo Skin. SM Advantage Card, BDO Rewards or PriMo Card holders get a chance to win revitalizing packages. For every P500 singlereceipt purchase of any participating product entitles a member to one raffle entry. There will be 35 winners of spa pampering packages at The Spa; 10 winners of full-year gym memberships at Fitness First; and 10 winners of overnight weekend wellness packages at The Farm at San Benito. SM Advantage Card holders even get more points, savings and value!