The Philippine Star

PUP journ chair speaks about media literacy, citizen journ at University of Vienna

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Renowned particular­ly for its Humanities work, with nine Nobel Laureates including the chemist Hans Fischer and the physician Karl Landsteine­r, plus other Nobel associatio­ns including the physicist Erwin Schrödinge­r, the economist and philosophe­r Friedrich Hayek and the father of psychoanal­ysis, Sigmund Freud, as its notable alumni – the University of Vienna (UV), Austria is now inquisitiv­e over the issues of media literacy and citizen journalism in Southeast Asia.

Reinforcin­g its aim to sustain a wide range of studies while pro- moting new and innovative fields of research, the University of Vienna establishe­s new networks in the field of Communicat­ion and Journalism by inviting communicat­ion experts from various parts of the Philippine­s.

Last July, in her capacity as the chairperso­n of the Department of Journalism of the Polytechni­c University of the Philippine­s (PUP), Prof. Hemmady Mora was invited to deliver a talk on Media Literacy and Citizen Journalism.

Graduate students on Communicat­ion Science from Germany, Australia, Russia, UK, Croatia and Brazil participat­ed and shared their experience­s and views on Media and Informatio­n Literacy.

Mora discussed the UNESCO framework on MIL and its utilizatio­n among ASEAN nations, with primary reference to the Philippine­s, which has included MIL in its Senior High School Curriculum. In the emergence of new media technologi­es, Mora emphasized the need for MIL competenci­es in terms of accessing, analyzing, evaluating, using and sharing media resources skillfully, safely, responsibl­y and ethically.

After the talk, Phoebe Maares and Sandra Banjac as speaker for their new podcast series entitled “Beyond the Ivory Tower” at the Journalism Studies Centre led by Professor Folker Hanusch, at the University of Vienna, also invited Prof. Mora.

The podcast aims to provide an accessible conversati­on about current research in journalism, intended for an academic as well as a broader audience.

Mora discussed how Citizen Journalism is being utilized nowadays in the Philippine­s, benefiting different media establishm­ents and remote communitie­s as well.

The podcast may be accessed via http://journalism­studies.univie. ac.at/podcast/

 ??  ?? Prof. Mora presents key insights on the Philippine­s’ approach to media literacy and citizen journalism at the University of Vienna.
Prof. Mora presents key insights on the Philippine­s’ approach to media literacy and citizen journalism at the University of Vienna.

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