Cignal’s JimenezBasas Asia’s Media Woman of the Year

ContentAsia has named Cignal TV president and CEO Jane Jimenez-Basas

(photo) as Asia’s Media Woman of the Year. The awarding is one of the highlights of ContentAsia Summit 2017 held in Singapore from Sept. 7 to 8. The people and companies behind ContentAsia represent Asia’s most significant content innovation and production development. ContentAsia is a premier information resource that covers the entertainment media industry across the Asia-Pacific region.

Jimenez-Basas will also deliver the keynote message in the opening day of the summit.

Janine Stein, editorial director of ContentAsia, says Jimenez-Basas talks about steering Cignal TV in the Philippines “in a space inspired on all levels by regional giants, global streamers and is confident that Cignal could be part of the push towards 35 percent of subscription-video penetration in the Philippines.”

Jimenez-Basas is convinced that there will be a “content explosion,” especially in Filipino content with the growing access of content creators to various digital platforms. “Quality will improve with content creators, of which Cignal is now one with Cignal Entertainment. We will fight to win customers whose tastes are becoming more sophisticated and discriminating, given their access to global content,” she says.

She is grateful and humbled being named as Asia’s Media Woman of the Year and views the award as a challenge to Cignal’s stature as an industry innovator. She cites the mentorship and guid- ance of superiors Manuel V. Pangilinan and Ray Espinosa as key in pushing her and her management team to seeking premium Filipino content.

“The award is significant for me because it validates the good work done by people and organizations. Beyond being recognized for achieving business objectives, it is special in a huge way because it enriches one’s spirit and inspires one to achieve even better things, especially for the Filipino audience. In the process, it can also inspire others to do the same,” says Jimenez-Basas.

Jimenez-Basas says that in the next five to 10 years, broadband HH penetration will be very pervasive, with Fiber and 5G technologies supporting very seamless delivery of video content. “The big screen will still be the dominant platform with a one TV per household reality. But for many individuals, smaller screens will be the main device for personal content consumption needs… when that pivot happens, we will be ready for it, we will maximize our growth,” she stresses.