YOU’RE IN GOOD COMPANY
The award-winning Singaporean fashion label, In Good Company, renowned for its twists on modernity on classic silhouettes, is now available at The SM Store Makati.
Established in Singapore in December 2012, In Good Company is a contemporary label offering neo-modern collections of classic silhouettes with a twist. The go-to label for quirky accessories and stylish wardrobe essentials is helmed by creative director Sven Tan and chief of design Kane Tan. Sven’s sharp tailoring approach combined with Kane’s masterful draping techniques has become the label’s design signature. Together, they have won “Designer of the Year” award for In Good Company at the 2016 Singapore Fashion Awards.
Characteristically modern and quietly confident, the label reinterprets timeless silhouettes with clever detailing to create non-seasonal pieces for effortless, everyday style.
It is is the go-to label for real and wearable clothes and quirky accessories that the modern woman can “build” into many looks. Fuss-free to wear, style and care for, the label is introduced to the Philippine fashion scene by Premium Fashion Retail Design Inc.
“We’ve always worked a lot with fabric manipulation, but this collection presents an even higher technical finesse. We explored new shapes and draping techniques that create more movement and dimensionality, as well as new hardware such as oversize grommets, hanging ties, and d-rings that give the capsule a modern utilitarian look, in an ultra-wearable way,” says Tan.
The collection injects sharp, fluid silhouettes with technical detailing and visual panels, almost recalling technical constructions of the ‘80s and ‘90s. The new collection offers a new generation of workwear that breaks down formal dress codes; redefining and refining casualwear to interchange easily as workwear, going from office hours to off-duty days.
In Good Company at L2 of The SM Store Makati is priced from P3,885 to P8,985 for tops, P2,885 to P5,485 for necklaces, P6,985 to P9,985 for dresses, P3,885 to P9,485 for bottoms, and P7,485 to P9,985 for jackets.