The Philippine Star

DETOX TALK: YOUR HAIR IS STRESSED ANDYOU KNOW IT

- CHONX TIBAJIA

Sorry, can’t make it. Detoxifyin­g my hair” is now a legit excuse to stay in. We’re all into self-care nowadays, and Tresemmé’s latest Detox and Nourish is one delicious — and important — product-slash-treat to add to any regimen. It’s a solution to hair stress, which is a real thing and not just another #FirstWorld­Problem.

Is it really a surprise that hair is capable of stressing out, with the amount of heat, product and pollution it has to withstand daily? Modern lifestyles — including your newfound addiction to indoor cycling — contribute to hair stress. Sweat is one culprit — it dries out hair and irritates the scalp. I’ve been testing different clarifying shampoos that solve this problem (for me, hair stress manifests as “crispy” hair and an itchy scalp), but very few truly detoxify without the accompanyi­ng dryness.

Detox and Nourish is Tresemmé’s first detoxifyin­g haircare range. With ingredient­s like ginger and green tea, which are naturally relaxing flavors to begin with. On hair, they are highly nourishing, and they also deliver that squeaky-clean feeling we want without drying. The range contains no parabens or dyes and is designed for daily use. Tresemmé recently launched the new line at Manila House with Tresetter Joey Mead as host. “I’ve always been on the lookout for a detoxifyin­g haircare product. The new Tresemmé Detox and Nourish line is my perfect new regimen to go with my daily wellness routine,” she shares.

Tresemmé hair profession­al Henri Calayag also shared the best way to detoxify hair: “Do a double cleanse. First, shampoo the scalp, and then shampoo the hair. Follow with conditione­r or treatment. Light and mild yet hardworkin­g hair products, like Tresemmé Detox and Nourish, thoroughly clean and refresh the hair and scalp,” he says.

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The new TRESemmé Detox & Nourish line is available at all leading supermarke­ts, personal care stores, drugstores, department stores, and e-comm sites.

 ??  ?? Tresemmé assistant brand manager Denise Castro, senior brand manager Bea Joson, Unilever Philippine­s chairman Benjie Yap, Unilever Philippine­s head of PR Apples Aberin, and Unilever Philippine­s PR Tresetter Bea Marin assistant Leya Castillo
Tresemmé assistant brand manager Denise Castro, senior brand manager Bea Joson, Unilever Philippine­s chairman Benjie Yap, Unilever Philippine­s head of PR Apples Aberin, and Unilever Philippine­s PR Tresetter Bea Marin assistant Leya Castillo
 ??  ?? Tresemmé Hair Profession­al Henri Calayag, Tresetter Joey Mead-King and Tresemmé Hair Profession­al Henri Calayag Lourd Ramos
Tresemmé Hair Profession­al Henri Calayag, Tresetter Joey Mead-King and Tresemmé Hair Profession­al Henri Calayag Lourd Ramos
 ??  ?? Tresemmé Detox and Nourish Shampoo, Conditione­r and Treatment with ginger and green tea
Tresemmé Detox and Nourish Shampoo, Conditione­r and Treatment with ginger and green tea
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