ABS-CBN in the service of 36M digital Kapamilyas

ABS-CBN continues to be of service to 36 million digital Filipinos both here and abroad by providing content covering relevant topics in news, sports, entertainment and lifestyle.

The company’s media website abs-cbn.com logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country’s biggest local media website next only to global giants Facebook, YouTube and

Google in the Philippines, according to web traffic data and analytics sites Alexa and SimilarWeb. ABS-CBN’s number of page views has passed the halfway mark of its 2016 record of three billion page views.

The media website’s record traffic boosts ABS-CBN’s transition into being an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.

“The record numbers reflect the success of ABS-CBN’s mobile-first strategy that caters to 75 percent of Filipinos who consume content online through their mobile devices. This strategy, along with a sound grasp of its audience’s passions and a wide range of immersive content about relevant topics, also boosts ABS-CBN’s position as the top media portal in the country,” said Elaine Uy, OIC/head of ABS-CBN’s digital media division.

One of the latest initiatives designed to serve the needs of its expanding digital audience is Patrol.

ph, a Filipino language news website launched in May that offers a diverse line-up of news and information in a familiar language and mobile-friendly interface.

ABS-CBN’s over-the-top content platform iWant TV continues to draw

Kapamilya fans who want to catch up on their favorite shows and watch movies, Korean dramas and original shows wherever they go at any time they want. The company also has TFC.tv to give the same access to Kapamilya viewers outside the Philippines.

The company’s leadership in the digital space is also a result of its continuous innovations that engage audiences with numerous experiential offerings that bridge the gap between TV and digital. Among these experiential offerings is the

Moonchasers website, which complements viewers’ experience of watching the top-rating

teleserye La Luna Sangre by bringing them together in an online interactive community to help Tristan (Daniel Padilla) locate werewolves and vampires.

ABS-CBN’s notable innovations also include the award-winning Pinoy Big Brother Online Bahay ni Kuya, which allowed fans to join the Pinoy Big Brother experience alongside the housemates and provided them with a platform to express themselves and display their abilities and talents.