Fashionable style & function
World-renowned Japanese-Italian brand Anello, famous for its signature wired wide-opening backpacks, is finally in the Philippines. And the brand is changing the way Filipinos look at bags forever.
“The brand is known for coming up with no-nonsense pieces that allow you to do more things and go more places,” shares Marnie Chua, president of Crossmerchant Inc., the exclusive distributor of Anello Philippines. “Essentially, it answers the need for a trendy bag that does more than just hold things for its owner — one that is sturdy, provides convenience and designed in such a way that it fits into most occasions.”
The Japanese’s keen attention to detail and forwardthinking fashion sense are evident in the structured silhouettes and added functions of the bags. And the best thing about it is Anello offers bags that come in many forms, sizes, colors and materials, which assure that there is something for everyone regardless of personal style.
Anello, which translates to “annual growth rings” in Italian, was founded in 2005 by Carrot Company, a world leader in the retail industry that also owns Legato Largo, a woman’s fashion brand, and Paquet du Cadeau, a brand that sells fun accessories. The company started its operations back in 1998 in Osaka, Japan.
Recently, Anello opened its first store at SM Megamall Fashion Hall. Three weeks later, the brand unveiled its impressive 100-sq.-m. flagship store at Estancia Mall at Capitol Commons in Pasig City. Soon, another branch opened at the UP Town Center.