Splash grows 4 times faster than industry

Splash Corp. has grown four times faster than the industry because of new products recently launched in the market.

Revenues from the firm’s domestic personal care business reached P1.7 billion in the first semester, up seven percent year on year.

On the other hand, market research firm Kantar estimates that total personal care growth was a flat at two percent.

Maxi-Peel Zero, an exfoliant product launched only in January this year, was among the firm’s major growth drivers.

“The growth in sales of Maxi-Peel Zero in just seven months has been phenomenal. We attribute this success to Splash Corp.’s deep affinity with the Filipino consumer, built over many years, which allows us to continuously anticipate and provide the products that Filipino consumers need,” said Marco Nieto, general manager of the Splash Philippine operations division.

Splash originally had just a conservative forecast for Maxi-Peel Zero but sales reached four times the forecast.

Other products launched that were also well received in the market include Hygienix soap, Splash’s first foray into the mainstream soap market. This product has showing gratifying growth in the germicidal soap sector.

Other new products launched were Flawlessly U Kojic-Gluta Soap, and Vitress Hair Freshener, the first ever hair freshener product in the Philippine market.

Splash provides products and services that cater to the universal desire of people to look good and live well.

From a leadership position in the Philippines, the company ventured into high-growth markets in Southeast Asia, Africa, the Middle East and North America.